Responsibilities

• Own Acumatica’s global brand strategy and ensure it supports the company’s business strategy, market position, and long-term growth ambitions.
• Develop and steward Acumatica’s brand architecture, including the relationship between the corporate brand, products, solutions, programs, initiatives, and other branded entities.
• Own corporate identity and company-wide brand standards, ensuring consistent application of Acumatica’s visual and verbal identity across markets and customer touchpoints.
• Establish and maintain brand governance frameworks, processes, guidelines, and tools that enable teams across the company to represent the brand consistently and effectively.
• Lead or provide strategic oversight for naming initiatives across products, solutions, programs, campaigns, events, and other significant branded assets.
• Build Acumatica’s brand awareness, consideration, preference, and differentiation among priority audiences and markets.
• Translate company strategy, customer insights, market research, competitive intelligence, and cultural trends into differentiated brand strategies.
• Define and evolve Acumatica’s brand positioning, value proposition, personality, and core brand narrative in partnership with Product Marketing and Communications.
• Act as the senior brand authority within the organization, balancing consistency and governance with the flexibility required to support different markets, industries, audiences, and business needs.
• Develop and own Acumatica’s annual and multi-year advertising strategy, including objectives, audiences, channel strategy, investment priorities, experimentation roadmap, and success metrics.

Requirements

• 10+ years of progressive experience in brand marketing, advertising, media, or integrated marketing, preferably within B2B technology, SaaS, or enterprise/SMB software.
• Significant experience developing and leading brand and advertising strategies for a recognizable and growing organization.
• Proven experience owning or significantly influencing corporate brand strategy, positioning, identity, and governance.
• Experience developing and managing brand architecture and establishing standards that can scale across products, markets, audiences, and geographies.
• Strong strategic and creative judgment with the ability to evaluate brand positioning, advertising concepts, messaging, visual identity, and customer experiences.
• Significant experience leading integrated advertising programs across multiple channels and formats.
• Experience managing significant advertising budgets and making strategic investment and optimization decisions.
• Demonstrated experience leading external creative, media, research, brand, and/or measurement agencies.
• Strong understanding of modern advertising and brand measurement, including brand health, brand lift, experimentation, incrementality, attribution, and the strengths and limitations of platform-reported metrics.
• Working knowledge of the modern MarTech and AdTech ecosystem, including CRM, marketing automation, advertising platforms, analytics, audience/data platforms, and measurement technologies.

Benefits

• US-based employees gain access to healthcare benefits (medical, dental and vision insurance for you and your dependents), employer paid Short-Term/Long-Term Disability and Basic life coverage, 401(k) plan with company match, Flexible time off, sick and safe leave, among others.