Responsibilities

• Leads the development and day-to-day execution and improvement of the company's integrated marketing plan
• Define the brand's core messaging, value propositions, and long-term vision to ensure it resonates with the target customer segment.
• Responsible for driving retail point of sales excellence instore and online
• Responsible for driving shopper marketing into all segments of the marketing funnel
• Spearheads the creative development of the brand themes that convey the brand point-of-view, and business targets for the quarter.
• Design and execute multi-channel brand marketing and promotional programs that support brand growth and tie back to brand strategy and business goals.
• Responsible for increasing target consumer awareness of the Brand, as well as increasing market share through customer acquisition and retention.
• Plans and executes holistic brand experience across the whole consumer journey, using various KPIs to continuously measure success and identify improvement potentials
• Initiates and executes consumer research pre- during and post campaigns to analyze and identify consumer pain points, strong messaging, impactful creative and media performance (Voice of the Consumer)
• Develops and execute a rolling 12-month marketing and promotional calendar to drive profitable sales and engage the target customer with the brand.

Requirements

• Bachelor’s degree (Business, Marketing, Finance or related field) – Required
• 10+ Years of Experience (Senior leadership experience) – Required
• Senior Marketing Leadership with focus on Brand Strategy and Communication for a large, global B2C Brand
• Proven track record with-in the U.S. Consumer Products Industry, preferable White Goods
• Strong and solid knowledge/understanding of successful branding and local media landscape
• Strong business sense and ROI orientation
• Strategic & conceptual thinker who is also equally focused on implementation and results
• Analytical and creative mindset
• Team Player with a passion for collaboration
• Strong ability to interpret financial data, understanding of budget spend/control, and measuring the effectiveness of the spend

Preferred

• Master’s degree (Business, Marketing, Finance or related field) - Preferred
• Additional Senior Leadership in Product Marketing / Management and / or Sales preferred

Benefits

• Medical, dental, vision, life insurance, short and long term disability benefits, employee assistance program (EAP), Healthcare and Dependent Care Flexible Spending Accounts (FSA), and Health Savings Account (HSA) participation starting on the first day of the calendar month following date of hire.
• Wellness Plan that allows participating employees to earn lower medical care premiums.
• 401(k) Retirement Plan starting on the first day of the calendar month following 30 days of service. The plan provides a fully vested 100% employer match on the first 4% of compensation contributed and also includes an annual employer-funded profit sharing contribution dependent on company profitability.
• Two weeks of paid vacation for all non-temporary status new hires below Director level positions. Vacation entitlement increases based on years of service with BSH.
• Unlimited paid vacation for all Director and above level positions.
• The greater of (a) 40 hours of paid sick leave or (b) state or local minimum requirements for paid leave (Non-Production Line).
• 40 hours of paid personal leave (Production Line).
• 12 days of paid holidays per year (max 8 hours paid per day).
• Adoption Reimbursement Program, Perks at Work, and BSH Employee Purchase Program.
• BSH provides ongoing product training, uniforms, computer tablet, cell phone and a company vehicle for eligible positions.