Responsibilities

• Develop and own the complete DTC brand foundation including positioning, mission, visual identity, tone of voice, and go-to-market strategy
• Craft compelling, emotionally resonant brand storytelling that authentically connects with our core audience of modern women in the U.S.
• Build and manage a sustainable micro-creator ecosystem end-to-end: sourcing, partnership development, negotiation, campaign execution, and relationship building
• Lead creative direction and visual decision-making: brief photographers, designers, and partners to ensure consistent, premium brand aesthetics
• Develop and execute organic, community-focused marketing strategies to drive brand awareness, engagement, and loyalty
• Collaborate cross-functionally to align brand, product, and consumer experience
• Drive end-to-end execution with a hands-on approach, including copy development, content direction, and campaign delivery