Responsibilities

• Brand consistency, voice & tone system (your #1 priority)
• Establish and own Liberate's voice + tone guidelines (and make them usable across Marketing, Sales, and leadership comms).
• Build a "brand QA" operating system that ensures consistency and polish across web, campaigns, sales assets, events, and social.
• Create scalable templates and a lightweight brand governance process so teams can move fast without drifting.
• Translate positioning into world-class creative (brand → GTM)
• Turn our differentiators—System of Action, resolution vs. deflection, governed execution, and auditability—into simple, compelling visual stories that land with insurance execs.
• Own the look/feel of core GTM assets: company deck, 1-pagers, proof/ROI visuals, product narrative diagrams, and campaign creative.
• Partner closely with Product Marketing to keep message-market fit tight and to evolve how we express outcomes (speed-to-resolution, CX, cost).
• Web and lifecycle creative (premium + conversion)
• Own design direction for the website experience (page templates, landing pages, conversion flows) and ensure the site reflects "modern + trusted + enterprise-ready."

Requirements

• 12-15+ years in brand/design roles with deep hands-on craft (you still design).
• Proven experience in Series A-C environments (or equivalent pace/ambiguity), building systems that scale.
• Strong portfolio showing:
• Brand systems + guidelines (not just one-off campaigns)
• Enterprise storytelling (web, decks, narratives that persuade skeptical buyers)
• High polish and clear taste
• Comfort marketing into regulated or trust-first categories (insurance/fintech/health/security) and translating complexity into clarity.
• Strong agency management skills (briefing, feedback, QA, and shipping).

Preferred

• Experience building brand in vertical SaaS, workflow automation, contact center tech, or insurance tech.
• Motion/interaction design chops (for web and product storytelling).
• Experience building executive/event experiences.