Responsibilities

• Own Adobe's identity architecture and core brand system.
• Establish a clear point of view on what a modern, adaptive global brand should be in the age of AI.
• Define the principles, visual codes and behaviors that make Adobe unmistakably Adobe.
• Own the governing principles of Adobe's verbal identity, naming architecture, nomenclature and tone of voice, partnering with the Head of Copy on creative application.
• Ensure the brand remains coherent across products, audiences and experiences without becoming rigid or predictable.
• Build a system capable of supporting both flagship creative expression and everyday execution.
• Continually evolve the brand based on culture, technology and the changing ways people create.
• Build the identity frameworks, tools and working practices that enable teams to make strong brand decisions from the start.
• Translate brand strategy into practical systems across typography, color, imagery, motion, composition, behavior and verbal principles.
• Create modular and adaptive tools that support speed, scale and creative flexibility.

Requirements

• 15+ years of experience in brand design, visual identity or multidisciplinary brand leadership.
• A world-class portfolio of identity systems for iconic global brands.
• Significant experience as a Design Partner, Executive Creative Director, Global Brand Design Director or equivalent.
• Meaningful industry recognition through D&AD, The One Show, ADC, Cannes Lions or equivalent.
• Exceptional taste, visual judgment and systems thinking.
• A track record of building identity systems that are both beautifully designed and operationally rigorous.
• Experience navigating portfolio architecture, product brands and complex global organizations.
• Experience building or significantly transforming an in-house brand capability.
• Deep expertise in identity, typography, color, image-making and motion, with strong fluency across digital, spatial and emerging brand practices.
• Experience developing modular, adaptive or machine-readable brand systems.