Responsibilities

• The Creative Production Specialist will help us raise and embed the creative execution standard across our entire creative function.
• This is a role for someone who can look at an ad and immediately see: Why does this work?
Why doesn’t this work?
And how do I teach someone else to see the difference?
• You’ll work directly with our Head of Creative Strategy to raise the creative execution standard across our team, through training, creative audits, playbooks, frameworks and AI-enabled production workflows.
• You won’t be managing a team or sitting in operational meetings, your job is to make the team better at producing great work without needing you in the room. In other words, building the capability and systems that make high-performing creative repeatable.
• You’ll work across our team of creatives (visual creators and creative strategists), helping each drive quality of creative craft.
• 1. Raise the creative execution standard:
• We already have a documented benchmark for what high-converting creative looks like, you’ll help make it sharper.
• You’ll identify where our current work falls short, understand why, and turn those insights into clearer standards, examples, frameworks and training that the team can actually use.
• 2. Build creative capability:
• You know what separates average creative from high-performing creative, more importantly, you know how to teach it.

Requirements

• 3+ years of performance creative experience: Specifically direct-response advertising for paid social platforms such as Meta and TikTok. You’ve produced performance creative at scale and understand the realities of working across volume, testing, and performance. You understand what makes an ad convert, not just what makes an ad look good.
• You know how to make other people better - critical to this role:
• - You have demonstrated experience training, mentoring or upskilling creative teams. You understand the difference between telling someone what to do and actually changing how they work.
• - You know how to turn expertise into training, playbooks, frameworks, systems, and documentation that the team can apply independently.
• Comfortable with AI: You have experience with AI image generation, video generation and voiceover tools. We’re less interested in your list of tools than your ability to think in workflows.
• Can work across AU + US time zones: Occasional overlap will be required for live training sessions approximately 4-5pm AEST.
• You have the basics: Reliable high-speed WiFi, your own laptop and a functional workspace setup.