Responsibilities

• Lead the development of creative concepts, messaging frameworks, and storytelling approaches for marketing campaigns and initiatives.
• Translate strategic marketing objectives into compelling creative direction that supports campaign performance and brand strength.
• Facilitate creative ideation and concept development for campaigns, brand initiatives, and storytelling opportunities.
• Collaborate with the Strategic Marketing Manager to develop campaign briefs that align strategic objectives with creative direction.
• Provide creative leadership and direction throughout campaign development and production.
• Guide the development of brand voice, messaging frameworks, and storytelling approaches for marketing campaigns and initiatives.
• Develop campaign themes, taglines, scripts, and messaging structures that effectively communicate value to members and communities.
• Lead storytelling concepts for video, multimedia, and brand narrative content.
• Direct the development of scripts, storyboards, and narrative direction for video campaigns and storytelling initiatives in collaboration with production partners.
• Direct and oversee creative execution through internal resources and external creative partners, including designers, agencies, video production teams, and other vendors.
• Provide clear creative direction, feedback, and quality control throughout the creative production process.
• Ensure creative assets meet established brand standards and effectively communicate campaign messaging.
• Scale creative production resources through vendor partnerships as needed to support campaign and organizational priorities.
• Own and maintain visual brand standards across branch environments and member-facing physical spaces.
• Guide branding elements within branches, including signage, environmental graphics, printed materials, and digital displays.
• Collaborate with internal teams and external partners to ensure brand consistency in new branch development, renovations, and branch marketing materials.
• Partner with the Strategic Marketing Manager to translate product strategy and campaign objectives into compelling messaging and creative concepts.
• Collaborate on product storytelling and campaign messaging for lending, deposit, and digital banking initiatives.
• Ensure creative execution supports both strategic marketing goals and a consistent brand narrative.

Requirements

• Bachelor’s degree in marketing, communications, design, public relations, or related field.
• 5–8 years of professional experience in marketing, branding, creative direction, or related roles.

Preferred

• Financial services or regulated industry experience helpful but not required.