Head of Brand & Communications at Fieldguide | San Francisco, CA | $245K/yr – $275K/yr

Fieldguide

Head of Brand & Communications

San Francisco, CA (Remote)

$245K/yr – $275K/yrDirector/ExecutiveFull time

Posted 5 months ago

Job Summary

Drive Fieldguide’s brand and category leadership through narrative, systems, and cross‑functional collaboration.

Must-have: Proven record defining or scaling a product category and building scalable brand systems.
Standout: Leads with clear, credible storytelling and cross-functional leadership with Product and Sales.

Job Description

Responsibilities

Evolve Fieldguide’s brand positioning, messaging architecture, and narrative.
Ensure clarity and consistency across website, product storytelling, sales materials, and campaigns.
Translate product value into simple, concrete language for buyers and practitioners.
Own the visual identity and brand system.
Set creative direction for campaigns, launches, and core assets.
Ensure high quality execution across design, copy, and external agencies.
Oversee brand content strategy including website, core messaging, and long form content.
Partner on practitioner focused thought leadership tied to AI in audit and advisory.
Ensure content supports both brand credibility and revenue goals.
Build a strong customer advocacy engine including case studies, stories, and proof points.

Requirements

Proven experience helping define, create, or scale a product category, not just operating within an established one.
Experience supporting companies moving from early scale to category leadership.
Track record of building brand systems and narratives that scale with the business.
Direct involvement in category positioning, narrative development, and market education.
Background in vertical SaaS with a clear understanding of industry specific buyers and workflows.
Experience marketing to regulated or risk aware professions is a plus.
Ability to balance depth and credibility with simplicity and clarity.
Hands on experience marketing AI driven products or platforms.
Demonstrated ability to explain AI value in practical, outcome based terms.
Experience navigating buyer skepticism and trust concerns related to AI adoption.

Preferred

Clear strategic thinking paired with hands-on execution.
Strong editorial judgment and copy instincts.
Ability to simplify complex concepts without losing accuracy.
Comfort operating with ambiguity and limited structure.
High bar for quality with a bias toward shipping.

Benefits

Competitive compensation packages with meaningful ownership
Flexible PTO
401k
Wellness benefits starting on your first day
Technology & Work from Home reimbursement
Flexible work schedules

Fieldguide

5.0 Glassdoor

Fieldguide offers Agentic AI that unlocks growth for Audit and Advisory firms. Built by former Big Four practitioners and Silicon Valley technologists, Fieldguide’s AI platform digitizes the end-to-end engagement lifecycle and incorporates the latest in generative and agentic AI — delivering dramatically better results to professionals and their clients. Fieldguide is trusted by 50 of top 100 CPA and consulting firms in the US to unlock growth, increase margins, and delight clients. Fieldguide AI is a perennial award-winner, recognized by CPA Practice Advisor (4x Technology Innovation Award) and Accounting Today (4x Top New Product). The company is based in San Francisco and has raised $50M from top Silicon Valley investors incl. Bessemer Venture Partners, 8VC, Floodgate, Y Combinator, Fourth Realm, Justin Kan (Twitch), Eric Ries (The Lean Startup), Elad Gil, Qasar Younis (Applied Intuition), Tracy Young (PlanGrid/TigerEye), and more.

Founded in 2020

San Francisco, California, USA

156 employees (14 in marketing)

www.fieldguide.io

100% recommend to a friend

100% CEO approval