Responsibilities

• Define and drive a brand strategy aligned with product-led growth.
• Evolve positioning toward product value, innovation, and customer impact
• Translate complex product capabilities into clear, compelling narratives
• Partner closely with Product and Design to ensure brand reflects the actual product experience
• Champion storytelling that highlights usability, differentiation, and innovation
• Ensure alignment between brand promise and product delivery
• Refine or rebuild brand positioning, messaging frameworks, and voice
• Strengthen category positioning and differentiation within the K-12 market
• Ensure consistency across all channels including web, campaigns, and sales enablement
• Lead creative direction across campaigns, digital experiences, and owned channels

Requirements

• 10 to 15 or more years of experience in brand, marketing, or related leadership roles
• Proven experience leading brand transformation or repositioning
• Experience in SaaS, technology, or product-led growth environments preferred
• Track record of partnering closely with Product organizations
• Strong strategic thinking and storytelling capabilities
• Ability to translate complex product concepts into clear market narratives
• Deep understanding of modern brand building in a digital-first environment
• Strong creative judgment paired with business acumen
• Experience influencing senior leaders and driving cross-functional alignment
• A collaborative leadership style with the ability to drive change

Preferred

• Experience leading a shift from sales-led to product-led or customer-led growth
• Background in education, K-12, or mission-driven organizations
• Strong point of view on how brand and product should work together
• Ability to build brand systems that scale with a growing product portfolio
• A track record of elevating brand from support function to strategic growth driver

Benefits

• Comprehensive medical, dental, vision, and life insurance coverage
• Retirement 401(k) with employer match
• Health Savings Accounts (HSA) and Flexible Spending Accounts (FSAs)
• Mental Health Reimbursement
• Unlimited paid time off, including seasonal (December) company-wide time off
• Paid parental and medical leave
• Private medical insurance for you and your dependents
• Life insurance
• 15 days Aguinaldo
• Vales de Despensa