Head of B2B Marketing, eero

Responsibilities

• Lead and develop a team spanning sales enablement, B2B GTM, and partner marketing; setting vision, priorities, and quality standards
• Oversee the go-to-market marketing strategy for eero’s products and services within ISP and emerging B2B channels, defining how we position, package, and enable the sale of our offerings within each channel.
• Build and scale the sales enablement engine that make Business Development and Partner Success Managers more effective in client conversations.
• Drive partner marketing and co-marketing programs with B2B accounts, creating joint value propositions and campaigns that strengthen partnerships and accelerate growth.
• Develop content and positioning for existing client engagement; supporting retention, upsell, and expansion motions alongside Partner Success.
• Translate product launches into sellable narratives, ensuring all necessary materials, learnings, and positioning are available for internal teams to bring new offerings to market.
• Partner cross-functionally with Product, Brand, Creative, and Paid Media teams to ensure B2B messaging is consistent with eero’s broader brand while tailored to B2B buyer needs.
• Build scalable B2B marketing motions that evolve as eero expands into new customer segments; adapting content strategy, channel approach, and enablement tools to increasingly complex buyer journeys.
• Establish measurement frameworks for B2B marketing effectiveness, connecting team output to partner acquisition, retention, and revenue expansion outcomes.

Requirements

• 9+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience driving direction and alignment with cross-functional teams
• Experience of B2B marketing best practices

Preferred

• Experience with creating GTM initiatives at scale
• Experience working cross-functionally across marketing, product management, analytics, UX, and research
• Experience designing, planning, and delivering content solutions that meet the needs of technical business customers
• Experience working with networks, IT infrastructure, or system integration
• Experience scaling B2B marketing motions across customer segments of varying size and complexity.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parential leave
• Learn more about our benefits at https://amazon.jobs/en/benefits