Responsibilities

• Defining and owning the global field marketing strategy, tightly coupled to Canva's B2B growth priorities — with go-to-market motions that move markets, not just fill calendars
• Serving as the primary marketing partner and strategic advisor to North America Sales leadership, owning the full-funnel narrative from demand creation through to revenue impact
• Managing, mentoring, and developing a global team of four field marketers and contractors — setting a high bar for strategic thinking, accountability, and craft
• Designing and activating bottom-of-funnel programs that build new pipeline, accelerate qualified opportunities, and compress deal cycles
• Moving beyond activity metrics to tell a clear, credible story about marketing's contribution to revenue — and influencing how the organisation thinks about attribution and investment
• Partnering closely with Demand Generation, Product Marketing, Partnerships, and Revenue Operations to ensure North America field programs are intelligently layered into broader GTM motions — not siloed activities
• Managing a global field marketing budget with the discipline of a business owner, making prioritisation decisions that maximise impact and maintain a clear-eyed view of ROI
• Bringing a sharp external perspective on industry trends, competitive dynamics, and customer behaviour that keeps Canva positioned ahead of the market

Requirements

• 10-15+ years of B2B marketing experience, with significant time in field, regional, or integrated marketing roles at a high-growth SaaS company
• Embedded AI tools into marketing workflows to meaningfully accelerate output, sharpen targeting, or surface insights — with tangible results to show for it
• Demonstrated track record of leading field marketing at scale — building pipeline, influencing revenue, and earning the trust of senior sales partners
• Built and developed high-performing teams across geographies — you’re a leader people want to follow
• Deep fluency in demand generation mechanics, funnel analytics, and marketing attribution — and can hold your own in any conversation with sales, finance, or RevOps
• Executive presence and credibility to present strategy to C-suite stakeholders and challenge assumptions with data
• Managed multi-million dollar budgets and made smart, defensible investment decisions
• Strong instincts for prioritisation in a fast-moving environment — you know when to move fast and when to slow down and get it right
• Experience with ABM strategy, sponsorships, field event programs, and sales-aligned campaign design
• A genuine passion for Canva's mission and a curiosity about how design-led products change the way teams work

Benefits

• Equity packages - we want our success to be yours too
• Health benefits plans to support you and your wellbeing
• 401(k) retirement plan with company contribution
• Inclusive parental leave policy that supports all parents & carers
• An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
• Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally