JOB SUMMARY:

Urban Legend's Head of Agency Partnerships will lead our go-to-market efforts with PR, public affairs, and advertising agencies, helping them harness the Urban Legend Exchange to deliver standout results for their clients. This is a senior, client-facing role focused on building and deepening relationships with agency partners — from initial pitch through onboarding, activation, and ongoing campaign execution. You will be the trusted advisor agencies turn to when they need creator-driven advocacy and brand campaigns that actually move the needle, and you'll be responsible for turning those relationships into a durable, growing book of business. The Head of Agency Partnerships must be a skilled, polished, and confident communicator who thrives in a team environment while remaining self-driven. The ideal candidate has extensive experience working with agencies — on behalf of ad networks, publishers, tech platforms, or other media companies.

ABOUT URBAN LEGEND:

Urban Legend is a fast-paced technology startup with two goals: 1) making advocacy and brand marketing dramatically more accountable, and 2) empowering creators to advocate for causes they believe in. We accomplish these goals using our proprietary technology platform, the Urban Legend Exchange.

JOB DUTIES:

• Build and manage a strong pipeline of agency partners — including PR, public affairs, advocacy, and advertising agencies — through direct outreach, marketing lead follow-up, and existing professional relationships.
• Serve as Urban Legend's primary point of contact for agency partners, owning the relationship from first conversation through long-term account growth.
• Help agency teams understand Urban Legend's platform and approach, including our vision to make marketing dramatically more accountable and transparent. Build excitement about both.
• Educate agency stakeholders — strategists, account leads, media planners, and creative teams — on how to incorporate Urban Legend into their client proposals and existing campaign workflows.
• Partner with agencies to scope, pitch, and win campaigns on behalf of their end clients, including brands, advocacy organizations, non-profits, and other advertisers.
• Collaborate with Urban Legend's creator and execution teams to develop compelling campaign proposals and ensure flawless delivery once campaigns are sold.
• Serve as an ongoing strategic resource to agency partners, supporting them on specific campaigns and bigger-picture ideation when helpful.
• Provide ongoing feedback to leadership on agency market reaction, competitive dynamics, and unmet needs, helping to shape the evolution of our platform and commercial strategy.
• Closely track progress in Urban Legend's CRM, helping to forecast and project results across the agency book.
• Close deals, of course — and grow them year over year.

KEY SKILLS:

• 7-10+ years of experience in agency partnerships, business development, client strategy, or related disciplines, including at least 5 years in a senior client-facing or leadership role.
• Extensive experience working with PR, public affairs, and/or advertising agencies on behalf of ad networks, publishers, tech platforms, or other media companies.
• Familiarity with the Washington, D.C. ecosystem — including policy, media, advocacy, and stakeholder landscapes — and a strong grasp of how agencies operate within it.
• Experience generating revenue and/or selling media, high-touch ad tech solutions, influencer/creator programs, or brand partnerships. Urban Legend is a tech company, but our product taps into media and advertising budgets.
• Proven track record of supporting or executing successful advocacy, public policy, or cause-driven campaigns on behalf of diverse clients.
• Comfort with and enthusiasm for identifying new opportunities and reaching out to new contacts at every level of an agency.
• Excellent written and verbal communication skills, with the polish to represent Urban Legend in front of senior agency leadership and end clients.

BENEFITS:

• Very competitive compensation structure that includes base salary and uncapped commission
• Health benefits package
• Equity (stock options) opportunity
• Unlimited PTO