Responsibilities

• Build and own the ABM strategy and playbook for conviction accounts and Tier A/B accounts across all Pattern products and categories
• Partner with multiple PMMs to develop account-specific campaign briefs, messaging, and personalized content for priority verticals
• Work with Sales to define and maintain the tiered target account list, aligning marketing investment to pipeline priorities
• Orchestrate multi-channel ABM campaigns across paid, email, events, and direct outreach in partnership with the Demand team
• Build and maintain a reporting dashboard that tracks account penetration, engagement by tier, deal progression, and ABM-attributed pipeline
• Identify signals of account engagement and flag high-intent accounts to sales for timely follow-up
• Run retrospectives on campaign cycles to optimize targeting, messaging, and channel mix over time

Requirements

• 7+ years of experience in B2B marketing, with at least 2+ years in ABM, enterprise demand gen, or field marketing
• Proven track record running ABM programs at a company with a complex, multi-product portfolio
• Strong command of Salesforce and Marketo; hands-on experience with ABM platforms
• Ability to build cross-functional trust with sales quickly and operate comfortably in a fast-moving environment
• Data-driven mindset — comfortable pulling your own reports, interpreting account engagement signals, and communicating results clearly to leadership
• Strong project management skills and the ability to run multiple campaign cycles simultaneously
• Experience in ecommerce, retail tech, or marketplace software is a plus

Benefits

• Unlimited PTO
• Paid Holidays
• Onsite Fitness Center
• Company Paid Life Insurance
• Casual Dress Code
• Competitive Pay
• Health, Vision, and Dental Insurance
• 401(k) match. Pattern matches 100% of the first 3% in eligible compensation deferred and 50% of the next 2% in eligible compensation deferred.