Head of ABM at Pattern | Lehi, UT

Head of ABM

Lehi, UT (Hybrid)

Salary Not AvailableSenior Level7+ years expFull time

Posted 3 months ago

Job Summary

Own ABM strategy across Pattern\'s multi-product lineup, turning priority accounts into measurable pipeline with cross-functional partnerships and data-driven optimization.

Own ABM: lead strategy, playbook, and cross-functional collaboration with PMMs and Sales to tailor campaigns for Tier A/B accounts.
Channel orchestration and measurement: run multi-channel campaigns (paid, email, events, outreach) and track account penetration, engagement, and ABM-attributed pipeline.
Signals and optimization: identify high-intent signals for timely sales follow-up and run retrospectives to improve targeting, messaging, and channel mix.

Job Description

Responsibilities

Build and own the ABM strategy and playbook for conviction accounts and Tier A/B accounts across all Pattern products and categories
Partner with multiple PMMs to develop account-specific campaign briefs, messaging, and personalized content for priority verticals
Work with Sales to define and maintain the tiered target account list, aligning marketing investment to pipeline priorities
Orchestrate multi-channel ABM campaigns across paid, email, events, and direct outreach in partnership with the Demand team
Build and maintain a reporting dashboard that tracks account penetration, engagement by tier, deal progression, and ABM-attributed pipeline
Identify signals of account engagement and flag high-intent accounts to sales for timely follow-up
Run retrospectives on campaign cycles to optimize targeting, messaging, and channel mix over time

Requirements

7+ years of experience in B2B marketing, with at least 2+ years in ABM, enterprise demand gen, or field marketing
Proven track record running ABM programs at a company with a complex, multi-product portfolio
Strong command of Salesforce and Marketo; hands-on experience with ABM platforms
Ability to build cross-functional trust with sales quickly and operate comfortably in a fast-moving environment
Data-driven mindset — comfortable pulling your own reports, interpreting account engagement signals, and communicating results clearly to leadership
Strong project management skills and the ability to run multiple campaign cycles simultaneously
Experience in ecommerce, retail tech, or marketplace software is a plus

Benefits

Unlimited PTO
Paid Holidays
Onsite Fitness Center
Company Paid Life Insurance
Casual Dress Code
Competitive Pay
Health, Vision, and Dental Insurance
401(k) match. Pattern matches 100% of the first 3% in eligible compensation deferred and 50% of the next 2% in eligible compensation deferred.

Pattern

Pattern builds the world's most sophisticated suite of logistics tools for dynamic, unstructured, logistics environments. We're bringing the consistency, visibility, and reliability of conveyance out into the dynamic world - with flexibility, scalability, at a fraction of the cost.

Founded in 2021

Erie, Colorado, USA

28 employees (30,998,083 in marketing)

www.patternlabs.ai