HANS Social & Creator Marketing Manager

Responsibilities

• Source, vet, and onboard creators who genuinely fit HANS's brand and audience
• Run the gifting program: product-for-content, not affiliate or commission. Creators share weekly Stories using the product plus one feed video per quarter
• Negotiate and manage terms on paid partnerships where we go beyond gifting
• Build and maintain a creator roster and outreach pipeline; keep recruiting new creators on an ongoing basis
• Track every creator's deliverables against what they agreed to, and follow up when something's missed
• Plan, shoot or source, edit, and publish content across Instagram, TikTok, Facebook, X, and YouTube
• Curate a consistent visual identity and voice across every post, a real point of view on the brand, not a repost queue
• Own the content calendar and posting cadence
• Report on content performance (reach, engagement, growth) on a regular cadence
• Report on the creator program (deliverable compliance, reach driven, standout partners) separately from organic content performance

Requirements

• 1–2 years of experience in social media management, content creation, or creator/influencer marketing (agency or in-house), the title is junior, but the scope needs real hands-on work from day one
• Hands-on skill, not just direction-giving: you can shoot and edit short-form video yourself, write a caption that sounds like a person, and put together a clean graphic
• A clear point of view on what makes a brand feel like a brand on social, you can explain _why_ a post works, not just that it did
• Comfortable managing many relationships at once: outreach, negotiation (gifted or paid), and follow-through with creators, without things slipping
• Organized enough to track a full creator roster, deliverables, and deadlines without a manager chasing you
• Able to execute inside an existing strategy while bringing your own creative judgment to how it gets made
• A genuine interest in pets/dog culture is a plus, not a requirement
• 1–2 years of experience in social media management, content creation, or creator/influencer marketing (agency or in-house), the title is junior, but the scope needs real hands-on work from day one

Preferred

• A genuine interest in pets/dog culture is a plus, not a requirement.

Benefits

• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Paid holidays
• Remote work (quarterly travel to office in Tampa, FL)