Responsibilities

• Own GTM strategy end-to-end — positioning, messaging, and value propositions tied to growth and revenue goals.
• Lead planning and execution for product launches, platform enhancements, and AI-enabled capabilities across Product, Marketing, and Sales.
• Drive market expansion into new verticals, geographies, or segments; manage land-and-expand and PLG motions where applicable.
• Own pricing and packaging strategy across a platform or multi-product portfolio.
• Build GTM operational infrastructure — frameworks, processes, and cross-functional rhythms that convert launches and campaigns into pipeline.
• Align Marketing, Sales Enablement, Demand Gen, and Professional Services around shared GTM motions and business outcomes.
• Establish GTM performance metrics and reporting cadences; apply RevOps principles including funnel metrics, forecasting, and attribution.
• Partner with Sales on enterprise opportunities — executive presentations, deal-specific messaging, and win strategy.
• Oversee core GTM assets: pitch decks, solution briefs, battlecards, and customer value stories.
• Own competitive intelligence and a win/loss program; translate insights into sharper positioning and product direction.

Requirements

• 8+ years in GTM strategy, product marketing, or revenue operations within B2B SaaS or enterprise technology.
• Proven ownership of end-to-end GTM for complex platforms or portfolios with measurable pipeline and revenue impact.
• Track record building GTM processes from scratch in high-growth or pre-scale environments.
• Experience with pricing and packaging strategy, market expansion, and land-and-expand or PLG motions.
• RevOps or Sales Ops exposure: CRM hygiene, funnel metrics, forecasting, and attribution models.
• Win/loss program or VOC research ownership; ability to convert insights into positioning and competitive strategy.
• Deep fluency in enterprise buying dynamics, consultative sales, and multi-stakeholder deal navigation.
• Ability to translate data-intensive platforms and AI workflows into compelling narratives for technical and executive audiences.
• Exceptional communication, storytelling, and executive presence; strong cross-functional influence in matrixed organizations.
• Builder mentality — energized by ambiguity, data-driven in judgment, and collaborative by nature.