Responsibilities

• Translate priority use cases into clear product stories and materials tailored to buyer needs, including, but not limited to, pitch decks, ROI models, talking points, and product one-pagers.
• Support development and execution of NA GTM strategies by conducting market research and competitive analysis.
• Support sales enablement motions and cross-functional execution to help drive qualified opportunities and progress deals from early-stage interest.
• Develop a working understanding of Visa Direct money movement products and services across rails, use cases, and verticals
• Learn key client business needs and objectives, tailoring presentations, pitches, and supporting analyses accordingly.
• Partner with internal teams to create clear, persuasive client narratives.
• Document and disseminate best practices, templates, and playbooks to help business development and account teams execute consistent client engagement motions.
• Monitor and report on the effectiveness of client engagement strategies (e.g., pipeline progression, conversion, and adoption), and recommend improvements.
• Support global and regional marketing teams with client-ready materials and activations (e.g., use-case messaging, proof points, and FAQs), ensuring Visa Direct is accurately and effectively represented for bank/FI audiences.
• Partner with cross-functional teams to shape, polish, and ship high-quality client experiences and business development assets.

Requirements

• 2 or more years of work experience with a Bachelor’s Degree or an Advanced Degree (e.g. Masters, MBA, JD, MD, or PhD)
• 3 or more years of work experience with a Bachelor’s Degree or more than 2 years of work experience with an Advanced Degree (e.g. Masters, MBA, JD, MD)
• 3+ years of experience in payments, fintech, financial services, consulting, or commercial strategy roles.
• Bachelor’s degree and 2+ years of relevant experience (or equivalent combination of education and experience).
• Experience building structured analyses and executive-ready materials (e.g., Excel models and PowerPoint storylines).
• Strong analytical and problem-solving skills; comfortable working with data to generate actionable insights.
• Strong written and verbal communication skills with the ability to explain complex concepts clearly.
• Familiarity with bank/FI buyer needs and decision dynamics across Payments, Treasury, Digital, Risk/Compliance, and Product organizations.
• Experience with GTM fundamentals: segmentation, positioning, sales enablement, pipeline metrics, and launch readiness.
• Strong narrative building and storytelling skills to communicate value propositions for clients and internal stakeholders.

Preferred

• Experience with analytical tools (e.g., SQL and/or Tableau/Power BI) and comfort working with large datasets