Responsibilities

• Define and execute the go-to-market strategy across segments, channels, and pricing.
• Build and refine sales and onboarding funnels, shortening time-to-value from demo to deployment.
• Drive expansion, retention, and revenue growth through structured customer journeys and success programs.
• Partner with founders on positioning, messaging, and category creation — shaping how Reflow shows up in the market.
• Run experiments across outbound, inbound, and partner-led motions; find what scales.
• Develop and own the GTM playbook, from ICPs to touchpoints, success metrics, and process design.
• Collaborate with product and engineering to translate market feedback into roadmap priorities.
• Hire and lead future GTM roles (CS, sales, marketing) as the org scales.

Requirements

• Proven operator in GTM, sales, or growth at an early-stage company
• Experience in B2B or enterprise software, especially in one of these areas: data, analytics, productivity, BI, workforce and similar
• Strategic and analytical → You can break down funnel performance and spot leverage points fast.
• Equally comfortable in the weeds (closing deals, running onboarding) and at 30,000 feet (GTM strategy, metrics, ops).
• Sharp communicator who can translate complex product value into clear, human messaging.
• Entrepreneurial by default → Former founder, first business hire, or someone who thrives in chaos and turns it into process.
• Bonus if you’ve sold or marketed productivity, analytics, or performance intelligence software.

Preferred

• Bonus if you’ve sold or marketed productivity, analytics, or performance intelligence software.

Benefits