Responsibilities

• Account-Based Marketing (ABM Execution): Support development and execution of ABM campaigns for priority retail accounts; Coordinate personalized outreach across email, paid media, events, and sales touchpoints; Help map target accounts, buying groups, and key personas (e.g., executive, store ops, IT)
• Retail GTM Campaigns: Assist in launching solutions tied to retail pain points (inventory visibility, store operations, loss prevention, etc.); Coordinate campaign calendars aligned to retail cycles (NRF, holiday, back-to-school); Ensure consistent messaging across channels and stakeholders
• Sales Enablement: Work with marketing team to build and organize tailored sales materials (account briefs, pitch decks, one-pagers); Partner with sales to customize messaging for top accounts; Drive pipeline generation strategies and support outreach sequences and follow-ups
• Content & Personalization: Work with marketing to coordinate creation of industry-specific content (case studies, POVs, thought leadership); Help tailor messaging by retailer segment (grocery, apparel, big box); Maintain a library of modular content for quick personalization
• Cross-Functional Coordination: Align with GTM leadership on priorities; Track deliverables across campaigns, launches, and events; Ensure tight execution across multiple stakeholders

Requirements

• 5+ years of experience in B2B Sales Operations, preferably in SaaS or retail tech
• Exposure to ABM strategies and enterprise sales cycles
• Strong project management and organizational skills
• Familiarity with tools like Salesforce CRM
• Strong communication skills with attention to detail

Preferred

• Experience marketing to retail or commerce organizations
• Understanding of retail KPIs (sell-through, shrink, inventory accuracy)
• Familiarity with ABM personalization at scale
• Experience supporting events and field marketing

Benefits

• equity
• comprehensive medical and dental coverage
• life and disability benefits
• 401k plan
• flexible time off
• paid parental leave