Responsibilities

• Define and lead the strategic vision for GTM and marketing programs, establishing a cohesive, multi-year roadmap aligned to revenue growth and business priorities.
• Partner closely with executive marketing and GTM leadership to shape strategic planning, investment allocation, and prioritization of high-impact initiatives.
• Drive enterprise alignment across marketing, sales, and operations by translating strategy into scalable frameworks, governance, and execution models.
• Oversee the evaluation and prioritization of marketing programs and transformation initiatives, balancing market opportunity, customer impact, and ROI.
• Leverage advanced analytics, market insights, and performance data to inform data-driven decision-making and optimize marketing investment strategies.
• Act as a strategic connector across cross-functional teams, ensuring alignment between long-term strategy and day-to-day execution.
• Lead the development of executive-level narratives, presentations, and recommendations to influence senior stakeholders and guide decision-making.
• Establish and evolve KPI frameworks, measurement models, and attribution methodologies to connect GTM strategies to business outcomes.
• Drive ongoing market, competitive, and customer analysis to identify growth opportunities, emerging trends, and areas for transformation.
• Champion the adoption of innovative tools, technologies, and AI-driven insights to enhance GTM effectiveness and operational efficiency.

Requirements

• Expert: Expertise in developing and executing GTM and marketing strategies that drive measurable business outcomes.
• Expert: Advanced ability to synthesize complex data into actionable insights and executive-level recommendations.
• Expert: Strong proficiency with marketing analytics, attribution models, and performance measurement frameworks.
• Expert: Deep understanding of market dynamics, customer segmentation, and competitive positioning.
• Expert: Proven ability to lead large-scale, cross-functional initiatives and transformation programs.
• Completed Bachelor’s degree or equivalent relevant experience required
• 8-10 years of experience in Marketing, Communications, or a relevant functional area
• Demonstrated success leading strategic planning, transformation initiatives, or large-scale marketing programs
• Strong understanding of the end-to-end marketing lifecycle, including campaign planning, execution, and measurement
• Experience in demand generation and optimizing marketing investment strategies

Benefits

• Our commitment to diversity, as the largest minority- and woman-owned enterprise in the U.S.
• Continuous professional growth and leadership opportunities.
• Health, wellness, and financial benefits to offer peace of mind to you and your family.
• World-class facilities and the technology you need to thrive – in our offices or yours.