GTM Marketing Manager

Austin, TX (On-site)

$90K/yr – $130K/yrMid Level5+ years expFull time

Posted 1 day ago

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Job Summary

Lead go-to-market strategy and cross-functional execution for new products and initiatives, owning messaging, collateral, and integrated campaigns across the funnel.

  • Develop messaging and value propositions for district leaders
  • Create and maintain sales collateral and proof points
  • Drive integrated campaigns across top of funnel, thought leadership, events, and webinars

Job Description

Responsibilities

  • Lead go-to-market launches for new products, features, and strategic initiatives.
  • Develop messaging, positioning, and value propositions for district leaders.
  • Partner with Product, Sales, Customer Success, and Marketing to ensure consistent go-to-market execution.
  • Create and maintain sales collateral including:
  • Pitch decks
  • One-pagers
  • Battle cards
  • Case studies
  • Competitive comparisons
  • Proposal templates

Requirements

  • 5+ years of experience in Product Marketing, GTM Marketing, or B2B SaaS Marketing.
  • You’re not just willing... You want to put in 70+ hours a week because you care deeply about building something great, moving fast, and making your mark.
  • Experience launching SaaS products and supporting enterprise sales teams.
  • Strong understanding of B2B buying journeys and marketing funnels.
  • Exceptional copywriting and storytelling skills.
  • Experience creating executive-level presentations and sales collateral.
  • Comfortable translating complex products into simple, compelling messaging.
  • Experience working cross-functionally with Product, Sales, Customer Success, and Executive Leadership.
  • Highly organized with exceptional project management skills.
  • Data-driven mindset with experience measuring campaign and pipeline performance.
Subject logo

Subject

3.3 Glassdoor

We empower districts with accredited middle and high school original credit, credit recovery, and multilingual courses that meet the needs of today’s learners and educators. Our platform was built from the ground up based on extensive feedback from educators and team members who understand firsthand the challenges of teaching today's digital-native students. Teachers told us they needed better ways to engage students, track progress effortlessly, and improve district-wide outcomes—and we listened.Through close collaboration with educators, we developed features that directly address their most pressing needs: bite-sized, engaging video content that captures student attention, flexible language support to serve diverse student populations, comprehensive homework help, seamless progress monitoring tools that save teachers time, and comprehensive analytics that help districts boost graduation rates and student success metrics.Backed by top accreditations (Cognia, WASC) and approvals (UC-AG, NCAA, College Board), Subject delivers measurable results that administrators can trust. Our partner districts report increased student engagement, improved completion rates, and stronger academic outcomes.Ready to transform learning in your district? Let's discuss how Subject can help you achieve your educational goals.

Founded in 2020
Beverly Hills, California, USA
209 employees (15 in marketing)
48% recommend to a friend
50% CEO approval

Traffic Signals

Monthly Visitors
825
Traffic Source Mix
Search
43.1%
Direct
35.7%
Referral
13.6%
Social
4.5%
Paid
1.5%

Headcount Trend

Current headcount: ~209

Marketing Team

Marketing Team Size
10 (5% of company)
Median Career Experience
9 years
Median Tenure
1.8 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$74.6M
Last Raise
$28M
Series Unknown, 20 days ago

Funding History

  • Feb 2026
    Series Unknown • $28M
  • Dec 2025
    Series Unknown • $127.5K
  • Dec 2023
    Series A • $11.8M