GTM Marketing Manager at CI&T | San Francisco, CA | $147K/yr – $155K/yr

CI&T

GTM Marketing Manager

San Francisco, CA (Remote)

$147K/yr – $155K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive enterprise demand and ABM programs for tech services, coordinating cross-functional marketing and sales alignment.

Own multi-channel campaigns targeting enterprise buyers and priority accounts.
Must-have: 5–7 years in B2B marketing with demand generation and cross-functional leadership.
Work with global teams (including Brazil) and manage GTM program budgets.

Job Description

Responsibilities

Develop and execute marketing initiatives that generate brand awareness and qualified enterprise leads
Partner with sales leadership to align marketing programs with priority industries, strategic accounts, and growth objectives
Develop targeted marketing initiatives that engage enterprise buyers and buying groups across priority accounts
Coordinate cross-channel marketing initiatives across events, digital campaigns, PR, content, and partner marketing
Support high-impact industry events, executive programs, and ABM initiatives targeting priority accounts
Build a deep understanding of target audiences and translate insights into marketing strategies and campaign execution plans
Track campaign performance, marketing-sourced leads, and pipeline influence
Use data and insights to continuously optimize marketing programs and improve pipeline generation results
Manage and mentor members of the marketing team while coordinating cross-functional contributors supporting campaign execution and marketing programs.
Collaborate with global marketing teams, including colleagues in Brazil, to coordinate campaign execution and share insights across regions

Requirements

5-7 years of B2B marketing experience, ideally in technology, consulting, or digital services
Strong stakeholder management skills with the ability to collaborate effectively with senior executives, sales leaders, and cross-functional teams.
Experience working with enterprise sales teams and complex buying cycles
Strong background in demand generation or vertical marketing
Demonstrated ability to develop marketing programs that generate qualified leads
Experience executing integrated marketing campaigns across events, digital, content, and PR
Experience managing marketing team members and coordinating with cross-functional contributors

Preferred

Experience marketing AI, digital transformation, or enterprise technology services
Familiarity with marketing and CRM platforms such as HubSpot, Pipedrive, and intent platforms like 6sense
Experience working with modern marketing tech stacks and campaign management tools

Benefits

Competitive Salary
Generous paid vacation days
Unlimited sick time
100% paid health & dental benefits starting day one
Annual profit-sharing distribution
Retirement match
Paid parental leave
Dedicated career advisor
And so much more…

CI&T

This page is no longer active. Please follow us at First Citizens Bank.First Citizens Bank helps personal, business, commercial and wealth clients build financial strength that lasts. Headquartered in Raleigh, N.C., First Citizens has built a unique legacy of strength, stability and long-term thinking that has spanned generations. First Citizens offers an array of general banking services including a network of more than 500 branches and offices in 30 states; commercial banking expertise delivering best-in-class lending, leasing and other financial services coast to coast; innovation banking serving businesses at every stage; and a nationwide direct bank. Parent company First Citizens BancShares, Inc. (NASDAQ: FCNCA) is a top 20 U.S. financial institution with more than $200 billion in assets. Please visit First Citizens Careers to explore our wide range of opportunities at jobs.firstcitizens.com.

Founded in 1908

New York, New York, USA

1.4K employees

www.firstcitizens.com