GTM Manager, Google Play, Project Shop at Google | Mountain View, CA | $142K/yr – $205K/yr

Google

GTM Manager, Google Play, Project Shop

Mountain View, CA (On-site)

$142K/yr – $205K/yrSenior Level6+ years expFull time

Posted 4 months ago

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Job Summary

Drive global GTM leadership for strategic partnerships and cross-functional product growth, including international market entry and mCommerce merchandising.

Own global GTM framework and incentive models for OEMs, Telcos, and Retailers.
Must-have: 6+ years in marketing with cross-functional strategy and GTM experience.
Standout: Ability to navigate matrixed organizations and obtain complex approvals for launches.

Job Description

Responsibilities

Architect commercial frameworks and global GTM strategies for strategic partnerships. Define value propositions and incentive models for OEMs, Telcos, and Retailers to optimize acquisition and ecosystem value.
Direct the GTM roadmap for international expansion and scaling. Evaluate market readiness and adapt commercial models to ensure successful, localized entry into global territories.
Lead market research to identify target audiences and growth opportunities. Define customer personas to guide messaging, translating insights into actionable product and partnership roadmap recommendations.
Design the promotional lifecycle and merchandising strategy for the mCommerce storefront. Execute integrated campaigns and offer programming to elevate user value and drive long-term ecosystem growth.
Own internal operational processes to enable product expansion. Manage complex timelines and secure approvals across Legal, Regulatory, and Finance, collaborating with leadership to execute integrated GTM plans.

Requirements

Bachelors degree or equivalent practical experience.
6 years of experience in marketing working across one or more marketing fields (i.e., growth, product marketing, brand marketing, social).
2 years of experience developing business strategies or managing cross-functional initiatives.
Experience managing agreements or partnerships and GTM strategies.

Preferred

MBA degree or equivalent practical experience.
Experience in mCommerce or digital retail, with Telco/OEM and a strong understanding of platform dynamics and business generation models (e.g., business share, advertising, subscriptions).
Experience working in one or more of the following fields: growth, product, brand, social, partner marketing, or research.
Ability to navigate matrixed organizations, manage complex internal approval processes, and develop data-driven GTM strategies in ambiguous or rapidly evolving landscapes.