GTM & Lifecycle Specialist

Los Angeles, CA (Hybrid)

$91K/yr – $161K/yrMid Level1+ years expFull time

Posted 3 days ago

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Job Summary

Own and drive GTM and lifecycle campaign execution from planning to launch, coordinating cross-functional workstreams and maintaining trackers; translate campaign priorities into actionable requirements and monitor readiness.

  • Own defined launch workstreams and action items
  • Build and maintain launch plans and calendars

Job Description

Responsibilities

  • GTM Execution - Support the execution of GTM launches across Snapchat consumer product surfaces.
  • GTM Execution - Build and maintain launch plans, timelines, and briefs in partnership with Product, Growth, Marketing, Comms, Legal, and other cross-functional teams.
  • GTM Execution - Own defined launch workstreams and follow through on action items, milestones, and deliverables.
  • GTM Execution - Keep stakeholders aligned by maintaining clear status updates, tracking dependencies, and escalating risks early.
  • GTM Execution - Help maintain the GTM operating calendar, and related trackers as core tools for planning and visibility.
  • Lifecycle Campaign Execution - Support the execution of lifecycle campaigns across owned channels that drive awareness, education, feature adoption, and retention.
  • Lifecycle Campaign Execution - Partner with lifecycle and growth stakeholders to translate campaign priorities into clear execution requirements.
  • Lifecycle Campaign Execution - Help coordinate campaign setup, including audience mapping, asset routing, links, tracking, naming conventions, and scheduling.
  • Lifecycle Campaign Execution - Conduct campaign QA to ensure accuracy and readiness before launch.
  • Lifecycle Campaign Execution - Monitor launch readiness and flag issues early so campaigns go live smoothly and on time.

Requirements

  • 1+ years of experience in growth marketing, lifecycle marketing, campaign operations, program coordination, or a related field. Internship experience may be considered.
  • Experience supporting campaign execution, launch coordination, or marketing operations with strong attention to detail.
  • Strong written and verbal English communication skills.

Preferred

  • Experience working on consumer technology, mobile app, or digital product launches.
  • Experience with marketing channels such as in-app messaging, push, email, SMS, or paid media.
  • Experience building or improving operational trackers, planning systems, and team workflows.

Benefits

  • Our benefits : Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!
Snap Inc. logo

Snap Inc.

3.5 Glassdoor

Snap is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

Founded in 2011
Santa Monica, California, USA
8.2K employees (1,212 in marketing)
58% recommend to a friend
46% CEO approval

Traffic Signals

Monthly Visitors
3.5M
Monthly Google Ads Budget
$19.5K
Traffic Source Mix
Search
45.2%
Direct
38.5%
Referral
9.8%
Social
5%
Paid
1.4%

Headcount Trend

Current headcount: ~8.2K

Marketing Team

Marketing Team Size
822 (10% of company)
Median Career Experience
11.5 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
11

Funding

Total Funding
$7.6B
Last Raise
$541.3M
Post IPO Debt, 7 months ago

Funding History

  • Aug 2025
    Post IPO Debt • $541.3M
  • Feb 2025
    Post IPO Debt • $1.5B
  • May 2024
    Post IPO Debt • $650M

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