Lead US GTM for Aspire as the first senior marketer, owning demand gen, partnerships, events, and cross-functional alignment to scale the US market.

• Must-have: 5-10+ years of experience in B2B marketing, with at least one role involving the launch or significant scaling of a market or product category from early stage
• Must-have: Demonstrated experience owning and executing a full-funnel GTM strategy — not just one function but the whole motion
• Must-have: Experience designing or executing GTM programs — co-marketing, co-selling motions, or partner-led growth
• Be the on-ground leader, collaborating with local and global teams to deliver on commercial targets
• Set clear performance expectations, provide regular coaching, and build a culture of accountability and continuous improvement
• Ensure marketing generates pipeline and that sales and marketing operate as one motion
• Partner closely with the Head of Partnerships on partner marketing and joint campaigns
• Identify gaps in the team and make the case for new hires as the market scales
• Own demand generation: build programs that create measurable pipeline through inbound, events, content, and partner channels
• Build brand presence in the US through thought leadership, earned media, and strategic sponsorships

• Experience building GTM motion in a company expanding internationally or entering a new geographic market

• You will be the first senior GTM leader in the US — with autonomy and visibility
• You will work closely with the leadership team and have a direct line to the CEO on strategy
• You will be backed by a company with a proven product, a global customer base, and investor conviction in the US opportunity