GTM Lead at BSI | USA

GTM Lead

USA (Hybrid)

Salary Not AvailableSenior LevelOther

Posted 4 months ago

Job Summary

Own the GTM strategy and governance to turn market insights into customer-focused growth, collaborating across Sales, Product and Digital to design value-based offerings and measurable performance.

GTM Strategy & Governance: define global framework and enable consistent execution across Commercial teams.
Customer Insight to Decisions: map journeys, segment audiences, refine value propositions, and translate insights into action.
Change Leadership & Cross-Functional Collaboration: drive adoption of new ways of working and scalable account-engagement models across the organization.

Job Description

Responsibilities

Define and lead BSI’s global GTM strategy with a customer-first and outcome-led approach
Establish and embed GTM governance and operating frameworks across Commercial teams
Drive segmentation, customer journey mapping and value proposition development across key markets
Develop KPI frameworks and performance measures to evaluate GTM effectiveness
Design and implement GTM operating models, pipeline frameworks and customer engagement approaches
Partner with Commercial Intelligence, CRM and Sales teams to create insight-driven decision making
Support the development of integrated offerings, bundled solutions and value-based commercial strategies
Build and enhance Global Key Account (GKA) frameworks and expansion strategies
Lead cross-functional collaboration with senior stakeholders across Commercial, Finance, Digital and Strategy teams
Act as a change leader to support adoption of new ways of working and customer success initiatives

Requirements

Significant experience leading Go-To-Market strategy, commercial transformation or enterprise growth initiatives within complex environments
Experience building and scaling GTM operating models and commercial frameworks
Strong experience working across matrix organisations and influencing senior stakeholders
Demonstrated experience partnering across Sales, Product, Commercial and Digital functions
Strong commercial and strategic thinking capability with a customer-centric mindset
Experience leveraging customer insights, market intelligence and data to support business decisions
Previous experience within consulting, GTM strategy, corporate strategy or transformation environments
Bachelor’s degree or equivalent experience; MBA or advanced qualification desirable
Experience within regulated industries, consulting, TIC, HealthTech, AI or Digital Trust environments would be advantageous

Preferred

MBA or advanced qualification desirable
Experience within regulated industries, consulting, TIC, HealthTech, AI or Digital Trust environments would be advantageous

Benefits

BSI offers a competitive salary
group-sponsored health and dental
short-term and long-term disability
a company-matched 401k plan
company paid life insurance
11 paid holidays
4 weeks paid time off

BSI

We are a business improvement and standards company that partners with more than 77,500 clients globally across multiple industry sectors. BSI provides organizations with the confidence to grow by working with them to tackle society’s critical issues – from climate change to building trust in AI and everything in between - to accelerate progress towards a fair society and a sustainable world. For over a century BSI has been recognized for having a positive impact on organizations and society, building trust and enhancing lives. Today BSI engages with a 15,000 strong global community of experts, industry and consumer groups, organizations and governments to deliver on its purpose by helping its clients fulfil theirs.

Founded in 1901

London, England, GBR

9.6K employees (471 in marketing)

www.bsigroup.com

Links

www.bsigroup.com

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Crunchbase

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