Go-to-Market - Lexington, KY, USA
Speechify
Lexington, KY (Remote)
$105K/yr - $140K/yrIn-houseFull-timeSenior level3+ years exp.
2 days ago
GTM Lead
USA (Hybrid)
Salary Not AvailableSenior LevelOther
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Own the GTM strategy and governance to turn market insights into customer-focused growth, collaborating across Sales, Product and Digital to design value-based offerings and measurable performance.
- GTM Strategy & Governance: define global framework and enable consistent execution across Commercial teams.
- Customer Insight to Decisions: map journeys, segment audiences, refine value propositions, and translate insights into action.
- Change Leadership & Cross-Functional Collaboration: drive adoption of new ways of working and scalable account-engagement models across the organization.
Job Description
Responsibilities
- Define and lead BSI’s global GTM strategy with a customer-first and outcome-led approach
- Establish and embed GTM governance and operating frameworks across Commercial teams
- Drive segmentation, customer journey mapping and value proposition development across key markets
- Develop KPI frameworks and performance measures to evaluate GTM effectiveness
- Design and implement GTM operating models, pipeline frameworks and customer engagement approaches
- Partner with Commercial Intelligence, CRM and Sales teams to create insight-driven decision making
- Support the development of integrated offerings, bundled solutions and value-based commercial strategies
- Build and enhance Global Key Account (GKA) frameworks and expansion strategies
- Lead cross-functional collaboration with senior stakeholders across Commercial, Finance, Digital and Strategy teams
- Act as a change leader to support adoption of new ways of working and customer success initiatives
Requirements
- Significant experience leading Go-To-Market strategy, commercial transformation or enterprise growth initiatives within complex environments
- Experience building and scaling GTM operating models and commercial frameworks
- Strong experience working across matrix organisations and influencing senior stakeholders
- Demonstrated experience partnering across Sales, Product, Commercial and Digital functions
- Strong commercial and strategic thinking capability with a customer-centric mindset
- Experience leveraging customer insights, market intelligence and data to support business decisions
- Previous experience within consulting, GTM strategy, corporate strategy or transformation environments
- Bachelor’s degree or equivalent experience; MBA or advanced qualification desirable
- Experience within regulated industries, consulting, TIC, HealthTech, AI or Digital Trust environments would be advantageous
Preferred
- MBA or advanced qualification desirable
- Experience within regulated industries, consulting, TIC, HealthTech, AI or Digital Trust environments would be advantageous
Benefits
- BSI offers a competitive salary
- group-sponsored health and dental
- short-term and long-term disability
- a company-matched 401k plan
- company paid life insurance
- 11 paid holidays
- 4 weeks paid time off
BSI
We are a business improvement and standards company that partners with more than 77,500 clients globally across multiple industry sectors. BSI provides organizations with the confidence to grow by working with them to tackle society’s critical issues – from climate change to building trust in AI and everything in between - to accelerate progress towards a fair society and a sustainable world. For over a century BSI has been recognized for having a positive impact on organizations and society, building trust and enhancing lives. Today BSI engages with a 15,000 strong global community of experts, industry and consumer groups, organizations and governments to deliver on its purpose by helping its clients fulfil theirs.
