Responsibilities

• support go-to-market planning by assisting with market research, competitive analysis, and opportunity sizing for Gen Z-focused products and experiences
• help build messaging frameworks
• draft sales and marketing collateral
• coordinate with product, marketing, and sales teams on campaign execution
• track campaign performance, prepare reports and dashboards, and gather insights to refine positioning and targeting
• support event or launch preparations
• maintain internal documentation
• contribute to presentations for leadership and external partners

Requirements

• Interest in go-to-market strategy, product marketing, or growth marketing, ideally with exposure to AI, martech, or consumer tech
• Strong analytical and research skills, with the ability to synthesize market data, user insights, and competitive intelligence into clear recommendations
• Effective written and verbal communication skills, including experience creating slides, briefs, or basic marketing content
• Comfort working with spreadsheets and basic analytics tools to track KPIs, build simple reports, and interpret performance trends
• Organized and detail-oriented, with the ability to manage multiple tasks, meet deadlines, and collaborate in a fast-paced environment
• Self-starter mindset, willingness to learn, and openness to feedback in a rapidly evolving startup setting
• Currently pursuing or recently completed a degree in Business, Marketing, Communications, Data Science, or a related field, or equivalent practical experience

Preferred

• Familiarity with Gen Z culture, digital platforms, and social media trends is a strong plus
• Exposure to AI, martech, or consumer tech is a plus