Responsibilities

• Design and run outbound experiments that cleanly isolate ICP and messaging variables
• Define experiment cadence, success metrics, and review rhythm
• Maintain a living ICP scorecard tracking response rates, objection patterns, and segment-level conversion
• Build and manage outbound sequences across email, LinkedIn, and video
• Own pipeline metrics for the overlay AE team: MQLs, meeting-set rate, and conversion by segment
• Instrument campaigns so signal is attributable and actionable
• Synthesize response data, Gong call themes, and deal outcomes into positioning updates
• Partner with the PMM to translate field signal into messaging refinements
• Be the connective tissue between what the market is saying and what we're telling it
• Develop and iterate outreach sequences, talk tracks, and one-pagers tuned to each ICP under test

Requirements

• 7+ years of B2B marketing experience, with meaningful time in demand gen, outbound, or sales-adjacent roles
• Demonstrated ability to design experiments and draw conclusions from imperfect data
• Strong instincts for outbound — sequences, hooks, personalization, and what makes a cold outreach actually work
• Comfortable working from Gong calls and deal data, not just marketing analytics
• Experience with sequencing tools (Outreach, Salesloft, Apollo, or similar) and CRM hygiene
• Collaborative working style — you'll be in a tight loop with PMM, AEs, and founders

Preferred

• Experience at a company one or two stages ahead of where we are now (e.g., seed hire from Series A/B)
• Familiarity with ABM approaches and account-level signal tracking
• Background that spans both PMM and demand gen — you understand positioning, not just pipeline

Benefits

• We have all the usual perks and benefits but what we can really offer you is a fantastic work environment powered by an amazing team.
• Industry competitive compensation and equity plan
• Flexible time off, sick days, and 13 paid holidays
• Comprehensive medical insurance including Health, Dental, and Vision
• Paid parental leave (plus fertility, adoption, and other family planning benefits)
• In-office workspace
• Monthly allowance for wellness, reading, and access to LinkedIn Learning for continued development
• Events and activities both team-based and company-wide that inspire, educate, and cultivate