GTM Growth Analytics and Strategy Manager

Houston, TX (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own data-driven performance and channel analytics, turning dashboards and market insights into actionable guidance for optimizing acquisition ROI across brands.

  • Lead reporting and dashboards to monitor funnel health, channel profitability, and ROI, with cross-brand scope.
  • Drive market and segmentation analyses to shape targeting, offers, and regional strategies.
  • Translate data from SAP, SQL, and related systems into concise executive-ready recommendations for Sales, Marketing, Channel, and Finance.

Job Description

Responsibilities

  • Deliver timely, accurate acquisition and performance reports, dashboards, scorecards, and KPIs across all brands.
  • Build, enhance, and maintain dashboards (Power BI, Tableau, etc) that enable leaders to evaluate channel effectiveness, partner performance, customer funnel health, and acquisition ROI.
  • Conduct market and segmentation analysis to identify priority customer segments, demand pockets, and regional differences; inform competitive positioning.
  • Inform channel strategy, targeting, and offer optimization.
  • Perform ad hoc analytics to support Sales, Marketing, Channel Management, and Finance with evolving business needs.
  • Extract, analyze, and interpret data from SAP, SQL, TLP, and EPNet to monitor acquisition trends, uncover risks, and identify performance improvement opportunities.
  • Analyze key business drivers, sales performance, channel mix, conversion rates, segmentation performance, margin, and customer attrition.
  • Evaluate channel and partner profitability to support optimization and investment decisions.
  • Prepare clear, concise visual materials and executive‑level presentations summarizing findings and recommendations.
  • Support cross‑functional strategic initiatives as needed.

Requirements

  • Bachelor’s degree from an accredited college or university.
  • 5–7 years of relevant experience in analytics, performance management, GTM strategy, or related fields; experience leading projects, initiatives, or teams.
  • Strong oral and written communication skills; ability to translate complex data into clear insights.
  • Advanced Excel skills and proficiency with Microsoft Office Suite.
  • Proficiency in Microsoft Office Suite; specifically exceptional Excel skills.

Preferred

  • Experience in business intelligence, data analytics, or sales performance functions.
  • Retail energy or similar subscription‑services industry experience preferred.
  • Strong Power BI and Tableau expertise and dashboard development experience.
  • Familiarity with SAP, SQL, and cross‑module data structures.

Benefits

  • We offer a dynamic work environment and a unified and inclusive culture.
  • Our company programs are designed to help employees develop the skills they need for success now and in the future.
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NRG Energy

NRG Energy, Inc. is leading the future of energy—now. Our solutions power a smarter, brighter future by helping customers achieve today's goals while solving for the challenges of tomorrow. Every day, we deliver innovative natural gas, electricity, and smart home solutions to customers large and small across North America.For more information about us visit nrg.com. Connect with NRG on Facebook and follow us on X and Instagram @nrgenergy.

Founded in 1989
Houston, Texas, USA
6.9K employees (338 in marketing)

Traffic Signals

Monthly Visitors
345.6K
Monthly Google Ads Budget
$27.6K
Traffic Source Mix
Search
31.5%
Direct
62.5%
Referral
5.1%
Social
0.4%
Paid
0.4%

Headcount Trend

Current headcount: ~7K

Marketing Team

Marketing Team Size
274 (4% of company)
Median Career Experience
13 years
Median Tenure
5.3 years

Funding

Total Funding
$9.3B
Last Raise
$2.3B
Post IPO Secondary, 13 days ago

Funding History

  • Mar 2026
    Post IPO Secondary • $2.3B
  • Sep 2025
    Post IPO Debt • $4.9B
  • Aug 2025
    Post IPO Debt • $216M

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