Responsibilities

• Translate business objectives into clear marketing plans and campaigns
• Own campaign execution across digital, outbound, inbound, and event channels
• Prioritize initiatives based on ROI, impact, and available resources
• Build and manage a practical marketing calendar (campaigns, webinars, events)
• Define KPIs tied to pipeline, revenue, and growth—not vanity metrics
• Track performance across channels (email, paid, organic, events, webinars)
• Provide clear reporting on what’s working, what’s not, and why
• Continuously test, optimize, and improve performance
• Plan and execute integrated campaigns (email, LinkedIn, ads, content)
• Partner with sales to support pipeline creation and account-based efforts

Requirements

• - 3–10+ years of experience in B2B marketing (scope based on level)
• - Strong execution skills—able to plan and do
• - Data-driven mindset with comfort in dashboards, metrics, and attribution
• - Experience running campaigns, webinars, and/or events
• - Strong communication skills and comfort working directly with leadership
• - Ability to operate independently and own outcomes
• - Experience in SaaS, technology services, or B2B software
• - Familiarity with Clay.com, HubSpot, or similar CRM/automation tools
• - Experience supporting sales and pipeline-driven growth
• - Conference and webinar management experience

Preferred

• - Experience in SaaS, technology services, or B2B software
• - Account-based marketing (ABM) exposure
• - Conference and webinar management experience