GTM Content Writer - Limited Partners (LP)

New York, USA (On-site)

$92K/yr – $108K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive content strategy and production for Carta’s private markets content, translating data into authoritative assets across reports, whitepapers, and blogs.

  • Must-have: 3+ years in B2B SaaS or private markets content.
  • Standout: Ability to turn technical data into digestible, authoritative content and collaborate across global teams.

Job Description

Responsibilities

  • Data-driven thought leadership: Analyze Carta’s extensive dataset to find unique private market angles, then turn these insights into compelling reports, blog articles, whitepapers, etc.
  • Support the full execution of editorial projects—from initial brief creation through to final asset delivery—and ensure all content meets Carta standards.
  • Act as an expert storyteller, turning complex themes into engaging content that supports critical business initiatives and serves audience intent.
  • Alliance marketing support: Collaborate with Marketing partners to create bespoke content in support of alliance marketing campaigns (with key partners like Morgan Stanley, NYSE, and Vestwell) and business development relationships.
  • International support: Collaborate with international teams to understand upcoming content needs and streamline quarterly planning.
  • Facilitate the production of content tailored for specific regional markets, ensuring consistency in brand voice and product messaging.

Requirements

  • 3+ years of experience in a relevant content writing or content marketing position, ideally within B2B SaaS or private markets.
  • Demonstrated ability to turn technical information and proprietary data into authoritative, digestible content for sophisticated audiences.
  • Exceptional writing, editing, and research skills with a keen eye for detail.
  • A portfolio of high-quality work, including long-form content such as whitepapers and comprehensive blog articles.
  • Talent for balancing strategic thinking, project management, and execution.
  • Proficiency in using project management tools such as Asana to maintain editorial calendars and manage cross-functional workflows.
  • Strong communication skills and experience collaborating with multiple teams and departments.
  • Ability to develop content that resonates with specific regional markets, informed by a practical understanding of localization needs.
  • A forward-thinking approach to content strategy and execution, with an interest in leveraging AI tools to streamline production and optimize existing content.
  • Comfortable working in a dynamic environment and taking ownership of multi-stage projects.

Preferred

  • Interest in leveraging AI tools to streamline production and optimize existing content.

Benefits

  • Carta compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans.
Carta logo

Carta

3.6 Glassdoor

Carta is transforming the private marketplace.We connect founders, investors, and limited partners through software purpose-built for private capital. Trusted by 65,000+ companies in 160+ countries, Carta’s platform of software and services lays the groundwork so you can build, invest, and scale with confidence.Carta’s Fund Administration platform supports 9,000+ funds and SPVs, representing nearly $185B in assets under management, with tools designed to enhance the strategic impact of fund CFOs. Carta has been included on the Fortune Best Large Workplaces in Financial Services and Insurance and Best Workplaces in the Bay Area lists, Forbes’ list of the World's Best Cloud Companies, Fast Company's Most Innovative list, Inc.'s Fastest-Growing Private Companies list, and is certified as a Great Place to Work for 2025-2026 (3 years running!). For more information, visit carta.com.

Founded in 2012
San Francisco, California, USA
2K employees (116 in marketing)
58% recommend to a friend
64% CEO approval

Traffic Signals

Monthly Visitors
1.7M
Monthly Google Ads Budget
$57.7K
Traffic Source Mix
Search
27.2%
Direct
67.5%
Referral
3.7%
Social
1%
Paid
0.4%

Headcount Trend

Current headcount: ~2K

Marketing Team

Marketing Team Size
77 (4% of company)
Median Career Experience
11 years
Median Tenure
2.3 years

Funding

Total Funding
$1.2B
Last Raise
$500M
Series G, 5 years ago

Funding History

  • Aug 2021
    Series G • $500M
  • Apr 2021
    Series Unknown
  • Feb 2021
    Secondary Market

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