GTM Associate

California, MO (Remote)

$60K/yr – $80K/yrFull time

Posted 5 months ago

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Job Description

Location: Remote, But prefer if SF-based!
Experience Level: 6-12 months in sales (entry-level)
Who We Are
Truewind is building the future of accounting with AI. We partner with startups and growing companies to simplify financial operations, reduce manual work, and deliver clean, investor-ready financials. Our founding team includes two-time Y Combinator founders, experienced operators, and a world-class engineering team.
We’re growing quickly, and 2026 is shaping up to be a big year. That’s where you come in.
About The Role
As a GTM Associate at Truewind, you’ll be the first point of contact for many of our future customers. Your mission: turn cold leads and warm inbound interest into qualified pipeline for our GTM team. This is a chance to learn how modern B2B sales is done - directly alongside our CEO and GTM team.
This role is perfect for someone early in their sales career who’s excited about startups, technology, and accounting.
What You’ll Do
  • Build and run outbound campaigns (emails, LinkedIn, cold calls) to engage accountants, finance leaders, and founders
  • Research target accounts and craft personalized outreach that actually gets replies (no spray and pray here)
  • Qualify inbound leads and book meetings for AEs with mid-market firms and startup CFOs
  • Experiment with new sales tactics - personalized video, creative gifting, event invites, and more
  • Collaborate closely with sales leadership to refine our outbound playbook
  • Become fluent in how accounting workflows operate and where AI can save hours of manual work
Who We’re Looking For
  • 3-12 months of prior sales experience (SDR/BDR, inside sales, or similar)
  • Comfortable with cold calls and outbound prospecting - you don’t shy away from the chase
  • Interest in accounting/finance - ideally, you’ve taken 1-3 accounting classes in undergrad
  • Curious, resilient, and scrappy - you like to figure things out rather than wait for instructions
  • Strong communicator with a balance of professionalism and creativity in outreach
  • Excited about startups and the chance to grow into an AE role within 12-18 months
Why Truewind?
  • Be part of a fast-growing YC-backed startup redefining how accounting is done
  • Work directly with experienced founders and a high growth trajectory team - real mentorship, not “sink or swim”
  • Clear growth path into AE roles and beyond
  • Competitive compensation + commission + equity
OTE & Pay
  • $60-$80K OTE (On-Target Earnings)
    • Uncapped commission
  • Equity in a fast-growing YC-backed startup
  • In-person OR 100% remote option
Truewind logo

Truewind

Truewind is AI-powered Bookkeeping and Financial Modeling for Accounting Firms.We save staff and senior accountants 15 hours per month, increasing their throughput by 10%. We do this handling complex accrual accounting and analytics: prepaid expense, fixed asset, accrued expense, and deferred revenue module.

Founded in 2022
San Francisco, California, USA
27 employees (3 in marketing)