Own ABM program design and orchestration for enterprise accounts, aligning multi-channel demand, buying committees, and regional sales to drive pipeline and account velocity.

• ABM Campaign Design: Lead strategy, development, and direct execution of highly targeted 1:1 and 1:few ABM programs for high-value Enterprise and Strategic accounts to drive pipeline acquisition and expansion.
• Account Tiering and Insights: Partner with Regional Marketing Leaders, Sales and Data/Analytics teams to tier target account lists using intent data and predictive modeling.
• Buying Committee Engagement: Map personas and centers of influence to deploy hyper-personalized messaging that addresses account pain points.
• Multi-Channel Orchestration: Architect integrated ABM plays including personalized digital ads, content, events, direct mail, and web experiences.
• Intent-Driven Demand Gen: Use signals to identify in-market accounts and launch timely messaging and sales plays.
• Mid-Funnel Velocity: Advise on regional programs to move stuck accounts through the sales cycle.
• Sales and BDR Alignment: Bridge marketing and regional sales to orchestrate outbound plays with inbound campaigns.
• Executive Programs: Design CXO-engagement events that build relationships with key decision-makers.
• Thought Leadership Distribution: Leverage executive assets to open doors with the C-suite.
• Hub and Field Integration: Localize global campaigns with NAM hub and ABM teams to maximize regional impact.