GSI Marketing Manager at Palo Alto Networks Unit 42 | Santa Clara, CA | $152K/yr – $246K/yr

Palo Alto Networks Unit 42

GSI Marketing Manager

Santa Clara, CA (Hybrid)

$152K/yr – $246K/yrSenior Level10+ years expContract

Posted 5 weeks ago

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Job Summary

Own ABM programs for enterprise accounts by coordinating strategy, content, and multi-channel activation while tying regional sales to account-level pipeline and velocity.

Growth/ABM Orchestration: Lead end-to-end ABM strategy, 1:1 and 1:few execution, and multi-channel engagement for high-value targets.
Account Fit and Engagement: Align TAL tiering, intent signals, and executive-persona messaging to accelerate target accounts through the funnel.
Measurement and Optimization: Track account-level engagement, pipeline lift, and velocity to continuously refine ABM plans.

Job Description

Own ABM program design and orchestration for enterprise accounts, aligning multi-channel demand, buying committees, and regional sales to drive pipeline and account velocity.

ABM Campaign Design: Lead strategy, development, and direct execution of highly targeted 1:1 and 1:few ABM programs for high-value Enterprise and Strategic accounts to drive pipeline acquisition and expansion.
Account Tiering and Insights: Partner with Regional Marketing Leaders, Sales and Data/Analytics teams to tier target account lists using intent data and predictive modeling.
Buying Committee Engagement: Map personas and centers of influence to deploy hyper-personalized messaging that addresses account pain points.
Multi-Channel Orchestration: Architect integrated ABM plays including personalized digital ads, content, events, direct mail, and web experiences.
Intent-Driven Demand Gen: Use signals to identify in-market accounts and launch timely messaging and sales plays.
Mid-Funnel Velocity: Advise on regional programs to move stuck accounts through the sales cycle.
Sales and BDR Alignment: Bridge marketing and regional sales to orchestrate outbound plays with inbound campaigns.
Executive Programs: Design CXO-engagement events that build relationships with key decision-makers.
Thought Leadership Distribution: Leverage executive assets to open doors with the C-suite.
Hub and Field Integration: Localize global campaigns with NAM hub and ABM teams to maximize regional impact.

Palo Alto Networks Unit 42

Palo Alto Networks Unit 42 brings together world-renowned threat researchers with an elite team of incident responders and security consultants to create an intelligence-driven, response-ready organization passionate about helping customers more proactively manage cyber risk. With a deeply rooted reputation for delivering world-class threat intelligence, Unit 42 provides industry-leading incident response and cyber risk management services to security leaders around the globe.

Founded in 2005

Santa Clara, California, USA

498 employees (11 in marketing)

paloaltonetworks.com/unit42