Responsibilities

• Develop and execute comprehensive growth strategies aligned with overall business objectives, focusing on scalable customer acquisition and retention.
• Lead cross-functional teams in planning, launching, and optimizing digital marketing campaigns across platforms such as Google Ads, Facebook Advertising, SEM (Search Engine Marketing), and paid advertising campaigns.
• Utilize SEO tools, web analytics reporting, Google Analytics, Google Tag Manager, and marketing automation platforms to analyze performance metrics and identify opportunities for continuous improvement.
• Oversee website management using content management systems like WordPress and ensure website optimization through SEO best practices, conversion optimization techniques, and technical proficiency in HTML, CSS, and graphic design tools like Adobe Photoshop and Adobe Creative Suite.
• Conduct keyword research and implement SEO strategies to improve organic search rankings; monitor SEO performance using analytics tools.
• Manage paid search marketing efforts including Google AdWords campaigns; optimize ad copy, bidding strategies, and landing pages for maximum ROI.
• Drive content creation initiatives across social media marketing channels; develop engaging content for social media advertising campaigns that resonate with target audiences.
• Coordinate email marketing campaigns to nurture leads and enhance customer engagement while tracking campaign performance through web analytics tools.
• Lead performance marketing initiatives by setting KPIs, analyzing campaign data, and adjusting tactics to meet growth targets effectively.
• Foster strategic partnerships and explore new market opportunities to expand brand presence both B2B (business-to-business) and B2C (business-to-consumer).

Requirements

• Proven experience in digital marketing with a focus on growth strategy development; familiarity with SEO tools, SEM, paid advertising campaign management, and web analytics reporting is essential.
• Strong technical proficiency in website management platforms such as WordPress; experience with HTML, CSS, Google Tag Manager, Google Analytics, Adobe Creative Suite (Photoshop & Illustrator), and content management systems.
• Demonstrated ability to manage multi-channel paid advertising campaigns across social media platforms including Facebook Advertising and Google Ads/AdWords.
• Expertise in conversion optimization techniques to improve user experience and increase engagement metrics.
• Solid understanding of marketing automation tools, email marketing platforms, keyword research methods, and performance marketing strategies.
• Excellent analytical skills with the ability to interpret complex data sets into actionable insights; experience with web analytics tools like Google Analytics is required.
• Strong leadership skills with the ability to coordinate cross-functional teams; exceptional communication skills are necessary for stakeholder engagement.
• Bachelor’s degree in Marketing, Business Administration or related field; advanced certifications in digital marketing or analytics are a plus.