Responsibilities

• Own the full consumer growth stack: social virality, programmatic SEO, paid ads, sponsorships and newsletters, affiliates, invite virality, engineering as marketing, content, courses, university partnerships
• Build viral loops in-product and out that compound over time
• Run and iterate on paid channels: Google Ads, social ads, sponsorships, newsletters. Use an agency for paid ads initially, don't hire in-house yet.
• Build a content engine. The aesthetic is Johnny Harris, not explainer videos. Dog food Sauna to show what the product can do.
• Own programmatic SEO and partner with engineering to build it. The ROI is disproportionate: 50K page views from one week of engineering time.
• Run outreach to accelerators, universities, and AI communities for bulk activation
• Hire and lead the growth team as channels prove out: PMM/copy person first, then frontend engineer, then motion designer

Requirements

• Based in Bay Area or willing to relocate before starting
• Full-time, on-site role based in San Francisco (Presidio) - we work from the office 5 days a week
• US work authorization (open to O-1 or J-1 visa sponsorship for exceptional candidates)

Preferred

• Scaled a consumer product to 100K+ users
• Built a growth team from scratch
• A strong copy portfolio: viral posts, landing pages, email campaigns that performed
• Shipped programmatic SEO with an engineering partner
• Relationships with creators, newsletters, or AI community distribution channels
• Already using Sauna or similar AI tools as a core part of how you work

Benefits

• health, dental, 401(k), considerable PTO, gym budget, lunch