Responsibilities

• Partner with Product, Engineering, Analytics, and Lifecycle teams to drive growth initiatives across acquisition, conversion, activation, and early retention.
• Analyze funnel performance, customer behavior, and experiment results to identify opportunities that improve member growth and business outcomes.
• Develop, launch, and measure experiments across marketing, onboarding, and product experiences, using data and insights to inform future optimization efforts.
• Support quarterly planning by identifying growth opportunities, sizing potential impact, and contributing recommendations to the team roadmap.
• Create and optimize messaging, offers, and member experiences across owned and paid channels to improve performance and engagement.
• Partner with Lifecycle teams to deliver cohesive member journeys from acquisition through onboarding and early retention.
• Communicate results, insights, and recommendations to stakeholders, helping teams make informed decisions and prioritize growth opportunities.

Requirements

• 4–6+ years of experience in growth marketing, product marketing, performance marketing, lifecycle marketing, or a related role.
• Experience developing and executing growth strategies, experiments, or campaigns that drove measurable improvements in acquisition, conversion, activation, retention, or engagement.
• Strong product marketing fundamentals, including customer research, positioning, messaging, and go-to-market planning.
• Experience partnering closely with Product, Engineering, Design, Analytics, and Lifecycle teams to launch and optimize member experiences.
• Strong analytical skills and experience using data to identify opportunities, evaluate performance, and make recommendations.
• Ability to translate customer insights and business objectives into compelling messaging, offers, and user experiences.
• Strong communication and stakeholder management skills, with the ability to influence decisions and drive alignment across cross-functional teams.