Responsibilities

• Instantly Campaign Optimization: Rewrite outbound copy weekly; Improve subject lines and positioning; Create new angles targeting offshore replacement, automation, and operational pain; A/B test 2–3 variants per sequence; Monitor: Open rate; Reply rate; Positive rate; Meetings booked; Advise on: Domain warm-up; Deliverability best practices; Sending limits; Inbox placement; Target: Achieve 3–8%+ positive reply rate and consistent meeting flow.
• Appointment Setting: Respond to interested leads; Qualify via email and LinkedIn; Book meetings directly into calendar; Follow up persistently on warm leads; Maintain clean CRM tracking; Target: 5–15 qualified booked calls per month.
• Social Media Conversion Optimization: Audit Instagram / LinkedIn funnel; Improve bio positioning and CTA clarity; Improve profile-to-calendar conversion; Provide recommendations to increase follower growth tied to ICP; Focus is conversion to calls, not vanity metrics.
• Reporting & Accountability: Provide weekly performance summary: Emails sent; Open rate; Reply rate; Positive rate; Meetings booked; Observations and next actions

Requirements

• 3+ years running cold email campaigns
• Direct experience using Instantly or similar outbound tools
• Demonstrated history achieving 3–8%+ positive reply rates
• Experience generating booked meetings for B2B services
• Understanding of deliverability and domain management
• Experience improving conversion from social media to booked calls
• Applicants must provide: Past campaign metrics
• Sample outbound copy
• Evidence of booked meeting performance

Preferred

• Strong B2B copywriter
• Data-driven and analytical
• Experienced in testing and iteration
• Comfortable operating independently
• Focused on measurable pipeline growth