Growth Marketing Lead
Launch Day
USA (Remote)
$110K/yr - $150K/yrIn-houseFull-timeMid level4+ years exp.
15 hrs ago
Growth Marketing, Sr. Manager - Business & Government
USA (Remote)
$105K/yr – $115K/yrSenior Level8+ years expFull time
Posted 7 weeks ago
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Job Summary
Own integrated demand-gen with ABM at the core for enterprise EdTech, coordinating multi-channel campaigns, events, and AI-native optimization to drive pipeline and measurable ROI.
- Account-focused campaigns and field programs drive pipeline, not vanity metrics.
- AI-native workflows and intent data guide audience targeting and personalization.
- Post-event attribution ties activities to closed won outcomes.
Job Description
Responsibilities
- Own the integrated campaign calendar for new logo acquisition in the Business & Government segment, with pipeline targets defined for every program .
- Translate GTM positioning and competitive differentiation from the GTM Marketing team into compelling, audience-specific campaign narratives and assets .
- Execute multi-channel campaigns spanning paid media, email, content syndication, webinars, and field event integration .
- Design and run ABM programs for target accounts across the Business & Government universe — account-based thinking is core to this role, not optional .
- Support Blackboard’s visibility in AI-generated research environments (GEO), coordinating with the VP GTM on which prompts and themes buyers are searching .
- Partner with Marketing channel teams to ensure programs compound ROI rather than run in isolation .
- Build AI-native workflows for always-running campaign analysis, audience personalization, and performance optimization — and share what you’re building with the broader team .
- Own Blackboard’s presence at third-party conferences in Business & Government, including DevLearn , ATD, and other Business & Government sector events .
- Manage regional field activation programs — road shows, executive dinners, partner-hosted events — tied to pipeline goals in specific accounts or geographies .
- Serve as a key campaign contributor to BbT26, Blackboard’s flagship customer event, ensuring field and campaign strategies are coordinated .
Blackboard
Blackboard delivers the digital environment for transformational teaching and learning. We serve thousands of institutions with the industry's most AI-advanced LMS, Ally for accessibility, and institutional effectiveness solutions that put educators and learners at the center. We're an education company that builds technology.
