Responsibilities

• Own the integrated campaign calendar for new logo acquisition in the Business & Government segment, with pipeline targets defined for every program .
• Translate GTM positioning and competitive differentiation from the GTM Marketing team into compelling, audience-specific campaign narratives and assets .
• Execute multi-channel campaigns spanning paid media, email, content syndication, webinars, and field event integration .
• Design and run ABM programs for target accounts across the Business & Government universe — account-based thinking is core to this role, not optional .
• Support Blackboard’s visibility in AI-generated research environments (GEO), coordinating with the VP GTM on which prompts and themes buyers are searching .
• Partner with Marketing channel teams to ensure programs compound ROI rather than run in isolation .
• Build AI-native workflows for always-running campaign analysis, audience personalization, and performance optimization — and share what you’re building with the broader team .
• Own Blackboard’s presence at third-party conferences in Business & Government, including DevLearn , ATD, and other Business & Government sector events .
• Manage regional field activation programs — road shows, executive dinners, partner-hosted events — tied to pipeline goals in specific accounts or geographies .
• Serve as a key campaign contributor to BbT26, Blackboard’s flagship customer event, ensuring field and campaign strategies are coordinated .