Responsibilities

• Channel Testing & Execution: Support the development and execution of a structured testing roadmap for new and emerging paid media channels, including programmatic display, Reddit, Snapchat, and alternative platforms.
• Manage day-to-day campaign setup, trafficking, and pacing across new channel tests, exercising judgment on optimizations and escalating to the Senior Paid Acquisition Manager on larger strategic decisions.
• Partner with the Creative team to brief and iterate on ad assets tailored to new platform environments.
• Measurement & Reporting: Identify incrementality and lift study opportunities, collaborate with the Analytics team to design the test structure, and own the launch and ongoing performance monitoring of each experiment.
• Track and report on key performance indicators for new channel initiatives, translating data into clear summaries for internal stakeholders.
• Maintain organized records of test results, learnings, and optimization actions to build a shared knowledge base for the team.
• Cross-Brand & Cross-Functional Collaboration: Support acquisition growth across our brand portfolio—Acorns, Acorns Early, and GoHenry—with a focus on US-based performance.
• Work collaboratively with Analytics, Creative, and other marketing teammates to execute experiments efficiently and surface actionable insights.
• Actively monitor AdTech landscape—including gaming platforms (e.g., Roblox, Discord), community platforms, and emerging programmatic DSPs—and bring forward channel opportunities for the team to evaluate.