Growth Marketing, Sr. Associate at Acorns | USA | $80K/yr – $90K/yr

Acorns

Growth Marketing, Sr. Associate

USA (Remote)

$80K/yr – $90K/yrSenior Level3+ years expFull time

Posted 4 weeks ago

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Job Summary

Own experimentation across new paid channels to drive incremental acquisition, with measurement-led optimization and cross-functional collaboration across analytics, creative, and brand partners.

Channel Testing & Execution: Build and run a structured test roadmap for programmatic display, Reddit, Snapchat, and emerging platforms, with day-to-day trafficking and asset iteration with the Creative team.
Measurement & Reporting: Design lift studies with analytics, monitor KPIs, and translate results into actionable recommendations for US-based brand acquisition.
Cross-Brand & Collaboration: Surface new channel opportunities across Acorns, Acorns Early, and GoHenry, coordinating with analytics and creative teams to scale experiments.

Job Description

Channel Testing & Execution: Build and run a structured test roadmap for programmatic display, Reddit, Snapchat, and emerging platforms, with day-to-day trafficking, pacing, and asset iteration with the Creative team.
Channel Testing & Execution: Manage day-to-day campaign setup, trafficking, and pacing across new channel tests, exercising judgment on optimizations and escalating to the Senior Paid Acquisition Manager on larger strategic decisions.
Channel Testing & Execution: Partner with the Creative team to brief and iterate on ad assets tailored to new platform environments.
Measurement & Reporting: Identify incrementality and lift study opportunities, collaborate with the Analytics team to design the test structure, and own the launch and ongoing performance monitoring of each experiment.
Measurement & Reporting: Track and report on key performance indicators for new channel initiatives, translating data into clear summaries for internal stakeholders.
Measurement & Reporting: Maintain organized records of test results, learnings, and optimization actions to build a shared knowledge base for the team.
Cross-Brand & Cross-Functional Collaboration: Support acquisition growth across our brand portfolio—Acorns, Acorns Early, and GoHenry—with a focus on US-based performance.
Cross-Brand & Cross-Functional Collaboration: Work collaboratively with Analytics, Creative, and other marketing teammates to execute experiments efficiently and surface actionable insights.
Cross-Brand & Cross-Functional Collaboration: Actively monitor the AdTech landscape—including gaming platforms (e.g., Roblox, Discord), community platforms, and emerging programmatic DSPs—and bring forward channel opportunities for the team to evaluate.

Acorns

3.8 Glassdoor

Acorns believes that anyone can achieve financial wellness — that’s why they’ve been building simple, powerful money tools for everyday Americans and their kids since 2014. Acorns is the app that makes it easy to spend smarter today, save for tomorrow, and invest for your future. Acorns Early is a smart money app and debit card that helps kids grow their money skills — and their money — while they grow up. Named one of Time’s “World’s Best Brands of 2024,” Acorns has helped over 13 million all-time customers save and invest over $22 billion dollars, much of it from spare change.

Founded in 2012

Irvine, California, USA

586 employees (47 in marketing)

www.acorns.com

69% recommend to a friend

62% CEO approval