Responsibilities

• End-to-end execution across inbound, outbound, and event-driven channels — from targeting and messaging through launch, optimization, and follow-up.
• Outbound campaigns across email, LinkedIn, and data platforms (Apollo, Clay, and similar) — list-building, segmentation, sequencing, and weekly cadence with the SDR team.
• Targeted attendance to webinars, conferences, and executive dinners through highly segmented outreach and coordinated promotional campaigns to ICP accounts and personas.
• Structured follow-up that converts registrations, attendees, and interactions into qualified pipeline — the part most teams skip.
• Targeting logic and CRM hygiene: clean data, clean tracking, attribution that everyone trusts.
• Use AI tools to generate and iterate on outreach copy, ad creative, landing pages, and campaign assets — at speed.
• Test variations at scale to improve response rates, conversion, and cost efficiency. Ship 10 versions, not 1 perfect one.
• Find new ways to automate workflows and increase output without sacrificing quality.
• Day 30 — You’ve shipped two outbound campaigns into production with the SDR team and we can see the open, reply, and meeting numbers live in HubSpot.
• Day 60 — Your first webinar or event promotional campaign converts to a measurable lift in ICP attendance, not just registrations.

Requirements

• Two-to-four years of lead gen or demand gen at a B2B SaaS company. You owned at least one channel end to end — not “supported” it. You can describe the segment, the copy, the result, and what you changed when v1 underperformed.
• Hands-on with outbound tools (Apollo, Clay, and similar). You don’t need a manager to get a campaign live.
• You’ve driven measurable attendance and pipeline from webinars, events, or field marketing — not just shown up to support the team.
• Strong command of AI tools for content, creative, and workflow automation. You’d rather ship 10 versions than perfect 1.
• Shipper. You can take a campaign from idea to live in days, not weeks. You don’t need three rounds of review to send the first version.
• Builder. You don’t just run plays — you build the systems and workflows that make the next ten plays cheaper, faster, and easier to run.
• Comfortable owning a number — pipeline, conversion — not just tasks. High output, low ego, accountable for results.
• Your background is from consumer, or non-tech. We need someone who already knows the B2B SaaS funnel.
• You want a complete playbook handed to you. As our first dedicated lead-gen hire, the engine is yours to build — that’s the opportunity.
• You measure your week by campaigns “in flight” instead of pipeline shipped.
• You’re skeptical of AI tools in execution. We expect you to use them daily.
• You think outbound or events are dead. They’re not, when run well — and we’re betting on running them well.

Benefits

• Health Care Plan — Medical, Dental & Vision
• Retirement Plan — 401(k) and Roth
• Life Insurance
• Paid Time Off — vacation, sick, and public holidays