Responsibilities

• Qualified pipeline contribution.
• Campaign ownership.
• End-to-end execution across inbound, outbound, and event-driven channels — from targeting and messaging through launch, optimization, and follow-up.
• Outbound campaigns across email, LinkedIn, and data platforms (Apollo, Clay, and similar) — list-building, segmentation, sequencing, and weekly cadence with the SDR team.
• Targeted attendance to webinars, conferences, and executive dinners through highly segmented outreach and coordinated promotional campaigns to ICP accounts and personas.
• Structured follow-up that converts registrations, attendees, and interactions into qualified pipeline — the part most teams skip.
• Targeting logic and CRM hygiene: clean data, clean tracking, attribution that everyone trusts.
• AI-driven execution
• Use AI tools to generate and iterate on outreach copy, ad creative, landing pages, and campaign assets — at speed.
• Test variations at scale to improve response rates, conversion, and cost efficiency. Ship 10 versions, not 1 perfect one.

Requirements

• Two-to-four years of lead gen or demand gen at a B2B SaaS company.
• You owned at least one channel end to end — not “supported” it.
• Hands-on with outbound tools (Apollo, Clay, and similar).
• You’ve driven measurable attendance and pipeline from webinars, events, or field marketing — not just shown up to support the team.
• Strong command of AI tools for content, creative, and workflow automation.
• You’d rather ship 10 versions than perfect 1.
• Shipper. You can take a campaign from idea to live in days, not weeks.
• Builder. You don’t just run plays — you build the systems and workflows that make the next ten plays cheaper, faster, and easier to run.
• Comfortable owning a number — pipeline, conversion — not just tasks. High output, low ego, accountable for results.
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