Head of Organic Growth, Kraken Pro
Kraken
USA (Remote)
$110K/yr - $221K/yrIn-houseFull-timeSenior level5+ years exp.
16 hrs ago
Growth Marketing Specialist
Palo Alto, CA (On-site)
Salary Not AvailableMid Level5+ years expFull time
Posted 1 day ago
Job Summary
Own and scale multi-channel growth with a focus on paid and organic acquisition, experimentation, onboarding optimization, retention programs, and product-led growth initiatives.
- Own channel performance metrics and dashboards to drive growth decisions
- Lead fast experimentation and cross-functional collaboration to improve activation and retention
Job Description
Responsibilities
- Plan, run and scale paid and organic acquisition across channels such as paid social, search, app stores, influencer and creator partnerships, and community
- Design and run a high-velocity experimentation program: hypothesize, test, measure, learn, repeat
- Build and optimize the user journey from first touch to activation, with a focus on onboarding, conversion and paid upgrades
- Develop lifecycle and retention programs across email, push and in-app messaging
- Partner with product to build viral and referral loops, sharing mechanics and product-led growth features
- Create and test creative, copy and landing pages, working with designers and content creators, and using AI tools to speed up production
- Own channel performance: CAC, LTV, payback period, conversion rates and ROAS
- Track trends in consumer AI and social platforms, and spot early opportunities before they become crowded
- Build dashboards and reports that give the team a clear view of growth performance
Requirements
- 1–5 years of experience in growth marketing, performance marketing or a related role
- Hands-on experience marketing a direct-to-consumer AI product (consumer app, subscription or freemium product)
- Working knowledge of modern growth practices, including product-led growth, creator and UGC-driven marketing, community-led growth and AI-assisted content workflows
- Strong analytical skills, with comfort in funnel analysis, cohort analysis and A/B testing
- Experience with ad platforms (Meta, Google, TikTok, Apple Search Ads) and analytics tools (Amplitude, Mixpanel, GA4 or similar)
- A track record of running experiments and showing measurable results
- Clear written and verbal communication, and the ability to work across functions
Preferred
- Experience with subscription or freemium monetization and paywall optimization
- Familiarity with SQL, attribution tools (AppsFlyer, Adjust, Branch) and lifecycle platforms (Braze, Customer.io, Iterable)
- Experience with SEO, programmatic content or generative engine optimization
- A portfolio of side projects, newsletters or personal experiments in growth or AI
Benefits
- 401(k)
- Dental insurance
- Competitive salary and equity
- High ownership and visibility in a fast-growing AI company
- Budget and freedom to experiment
- Health, dental and vision coverage
Qrata
Qrata's AI-powered intelligence and advisory system scales startups in India, US, MENA and Singapore with talent that delivers from day one.Hiring goes wrong long before the interview stage usually because the role, the market, or the outcome was never fully defined. We start there. Before we source anyone, we work through what the business actually needs, benchmark it against real market data, and only then bring in the right people.We support founders hiring their core team in India and founders taking that team into the US, MENA, and Singapore with the same intelligence and the same advisors either way. And because a hire's first year is where retention is won or lost, we stay involved after the offer's signed: checking in, reading the signals, and passing what we learn back to you.220+ founder hours saved per search. An 83% performance success rate. 80%+ retention at 12 months. Numbers that hold up because the process doesn't stop at placement.
Salaries
Growth Marketing Specialist median pay in the United States
Most pay falls between $67K and $85K. Based on 56 salaries.
Marketing Team
Marketing Team Size
5 (8% of company)
Median Tenure
7.4 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
5K
Traffic Source Mix
Search
24.9%
Direct
42%
Referral
24.6%
Social
3.1%
Paid
1%
Headcount Trend
Current headcount: ~61
Links
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