Responsibilities

• Plan, execute, and optimize multi-channel marketing campaigns, including digital advertising, email marketing, and landing pages
• Track, analyze, and report on campaign performance and key funnel metrics to drive continuous improvement
• Develop and maintain compelling content for campaigns, landing pages, and lead nurturing programs
• Partner closely with Sales to align messaging, targeting, and campaigns that support lead generation and account growth
• Manage marketing automation tools and CRM systems to track leads, conversions, and overall pipeline impact
• Conduct A/B testing, audience segmentation, and personalization to improve campaign effectiveness and conversion rates
• Support partner and channel marketing initiatives, including co-marketing campaigns and joint promotions
• Assist in the planning and execution of trade shows, webinars, and virtual events to generate leads and drive engagement

Requirements

• 5+ years of experience in growth marketing, sales development, business development, or a related role within B2B technology
• Hands-on experience with LinkedIn Sales Navigator and CRM platforms such as Zoho
• Strong analytical mindset with the ability to interpret data and translate insights into actionable strategies
• Excellent communication skills, with the ability to engage and qualify prospects effectively
• Highly organized with strong attention to detail and the ability to manage multiple initiatives simultaneously
• Comfortable working in a fast-paced, results-driven environment