Responsibilities

• Strategic Planning & Execution: Translate marketing strategy into quarterly, monthly, and weekly execution plans across email, SEO, and content; Build structured campaign calendars and channel plans for review and approval; Define clear measurement plans, KPIs, and performance targets for all initiatives; Identify required assets, timelines, and dependencies proactively; Adjust plans based on performance data and audience insights
• Email Marketing (B2B & B2C): Own the full email marketing program, including: Campaign planning and calendar management; Audience segmentation and targeting; Copywriting and messaging (B2B and B2C); Build, QA, and deployment; Optimize lifecycle flows (welcome, post-purchase, re-engagement, etc.); Develop and execute A/B testing strategies; document learnings and apply insights; Create or coordinate email creative assets (images, banners, GIFs); Deliver performance reporting with clear insights and recommendations; Continuously identify opportunities to improve revenue, engagement, and retention
• SEO Strategy & Execution: Partner with current SEO resources to build foundational knowledge and transition toward internal ownership; Develop and maintain a prioritized SEO roadmap, including keyword research and competitive analysis; Optimize website content (product, category, and editorial pages); Collaborate cross-functionally to implement technical and on-page SEO improvements (metadata, internal linking, structure); Define ongoing SEO processes, KPIs, and reporting cadence; Provide regular performance reporting and actionable recommendations
• Content Development (SEO & Growth-Focused): Plan and develop blog and content initiatives aligned with SEO strategy and audience needs; Write or coordinate high-quality, search-driven content; Ensure all content aligns with brand voice, messaging, and audience intent; Collaborate on content needs across email and broader campaigns
• Performance Tracking & Reporting: Deliver weekly reporting across owned channels with: Accurate metrics; Clear interpretation of performance; Actionable recommendations; Develop a strong understanding of analytics tools (e.g., GA4) and performance benchmarks; Identify trends, opportunities, and areas for improvement across channels; Clearly articulate what is working, what is not, and why
• Audience & Messaging Development: Develop a deep understanding of B2B and B2C audiences, including behaviors, motivations, and content preferences; Tailor messaging and content strategies to different segments and platforms; Monitor industry trends, competitor activity, and audience signals to inform strategy
• Cross-Functional & Operational Support: Collaborate with internal teams (Sales, Operations, Customer Service) to support marketing initiatives; Assist with campaign execution, product-related initiatives, and ad hoc marketing needs; Maintain strong organization, prioritization, and communication in a fast-paced environment
• Growth into Paid Media: Develop foundational knowledge of paid media (SEM, paid social, digital acquisition); Participate in performance reviews and strategy discussions; Progress toward partial ownership of paid media over time

Requirements

• 2–4+ years of experience in growth, digital, or lifecycle marketing
• Proven experience owning or significantly contributing to email marketing and SEO programs
• Strong analytical mindset with the ability to interpret data and make decisions
• Experience with email platforms (e.g. DotDigital), analytics tools (e.g., GA4), and SEO tools (e.g. SEMRush)
• Strong writing and communication skills across different audiences (B2B and B2C)
• Highly organized, proactive, and detail-oriented
• Ability to manage multiple priorities and execute efficiently in a part-time capacity