Responsibilities

• Build, launch, and manage paid campaigns in Meta Ads Manager across Facebook and Instagram, including campaign structure, placements, bidding, and budget allocation
• Develop and maintain audience strategy, including custom audiences, lookalike audiences, retargeting segments, and exclusion lists built from CRM and website data
• Manage campaigns on additional social platforms as assigned, which may include TikTok, LinkedIn, Reddit, or Pinterest
• Monitor campaigns daily for delivery, pacing, frequency, and creative fatigue, and make in-flight adjustments to protect performance
• Build and manage Google Ads campaigns across search, display, YouTube, and Performance Max, including keyword research, ad copy, extensions, and negative keyword management
• Manage the Google Ad Grant account in compliance with program requirements, including account structure, conversion tracking, and click-through rate thresholds
• Optimize bids, budgets, and targeting against cost-per-acquisition and return-on-ad-spend goals
• Partner with Creative Services to brief, source, and iterate ad creative, including static, video, and platform-native formats
• Run structured creative, audience, and landing page tests, with clear hypotheses and enough volume to read results
• Maintain a creative library and testing log so that winning concepts and past learnings are documented and reusable

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field; OR equivalent work experience
• 2+ years of hands-on experience managing paid social and paid search campaigns
• Demonstrated experience building and optimizing campaigns directly in Meta Ads Manager and Google Ads
• Experience managing campaign budgets and reporting on performance against acquisition or revenue goals
• Experience with Google Ad Grants, nonprofit fundraising, membership, or subscription marketing preferred
• Fluency in paid social and paid search platform mechanics, including audience building, bidding strategies, and campaign structure
• Working knowledge of conversion tracking and measurement, including pixels, server-side tracking, GA4, Google Tag Manager, and UTM discipline
• Ability to read performance data, identify what is driving results, and act on it without waiting for direction
• Familiarity with A/B testing methodology, including how tests are structured and how results are read
• Working knowledge of Salesforce or a comparable CRM and comfort connecting platform data to downstream outcomes

Preferred

• Experience with Google Ad Grants, nonprofit fundraising, membership, or subscription marketing preferred

Benefits

• APMG offers a comprehensive benefits package including Medical plans with HSA and FSA options, Dental, Vision, Life and AD&D, Short-Term and Long-Term Disability, Paid Parental Leave and Paid Caregiver Leave after 1 year, Vacation (3 wks./per year, pro-rated, based on hours worked), Sick time (12 days, pro-rated, based on hours worked), Holiday Pay (10 holidays + 2 floating holidays each year), Volunteer Time (8 hours per year), Long-Term Care and Critical Illness insurance options, Employee Assistance Program, 403(b) Retirement Plan, and more.