Responsibilities

• Managing and updating the NFI website to support portfolio visibility and lead generation
• Implementing and maintaining the company’s CRM system and marketing automations
• Setting up and monitoring Google Ads campaigns focused on high-intent search traffic
• Coordinating with the PR firm to ensure press coverage is properly reflected and amplified across digital channels
• Supporting campaign launches by implementing landing pages, tracking links, and marketing assets
• Maintaining marketing systems and ensuring smooth operational workflows across tools and platforms
• CRM Implementation & Marketing Automation: Implementing CRM structure and workflows based on the marketing architecture defined by the Fractional CMO; Setting up pipelines, tags, segmentation, and automation workflows; Integrating website lead forms and marketing capture points; Testing lead capture and automation flows; Importing and organizing contact data; Maintaining the CRM database and ensuring lead records remain accurate; Monitoring lead flow and ensuring proper routing through the pipeline
• Paid Media Setup & Monitoring: Setting up Google Ads campaigns; Uploading keywords, ad copy, and extensions; Monitoring campaign performance and adjusting bids; Adding negative keywords and optimizing targeting; Tracking spend and pacing against budget; Monitoring conversions and reporting performance
• Website Management & CMS Updates: Uploading and publishing portfolio projects; Creating and updating landing pages; Updating site content and imagery provided by the content team; Maintaining site functionality and performance; Supporting improvements to site structure and navigation; Coordinating with the SEO partner when site updates are required
• PR Coordination & Marketing Amplification: Coordinating marketing assets requested by the PR team; Updating the website with new press placements; Sharing press coverage across marketing channels; Supporting amplification of press features through paid and organic channels
• Marketing Operations Support: Supporting landing page builds; Testing form submissions and lead capture flows; Managing tracking links and campaign parameters; Organizing asset libraries and marketing files; Uploading campaign assets to marketing platforms
• Collaboration Structure: This role operates within a structured marketing ecosystem; Fractional Chief Marketing Officer: Marketing strategy, analytics, reporting, and marketing architecture; Content Creator: Production of visual and video content assets; SEO Partner:  Search optimization strategy and technical implementation; PR Firm: Press coverage and editorial visibility; The Growth Marketing Specialist focuses on technical execution and operational support