Responsibilities

• Managing and updating the NFI website to support portfolio visibility and lead generation
• Implementing and maintaining the company’s CRM system and marketing automations
• Setting up and monitoring Google Ads campaigns focused on high-intent search traffic
• Coordinating with the PR firm to ensure press coverage is properly reflected and amplified across digital channels
• Supporting campaign launches by implementing landing pages, tracking links, and marketing assets
• Maintaining marketing systems and ensuring smooth operational workflows across tools and platforms
• CRM Implementation & Marketing Automation
• Responsibilities include:
• - Implementing CRM structure and workflows based on the marketing architecture defined by the Fractional CMO
• - Setting up pipelines, tags, segmentation, and automation workflows

Requirements

• Experience setting up and managing Google Ads campaigns
• Familiarity with CRM platforms (Pipedrive, HubSpot, GoHighLevel, or similar)
• Experience building or maintaining marketing automations
• Familiarity with website CMS platforms (Webflow, WordPress, or similar)
• Understanding of digital marketing performance metrics
• Strong organizational and operational skills
• Ability to execute tasks accurately and efficiently

Preferred

• Experience working with luxury brands, design firms, or lifestyle businesses
• Familiarity with GA4 and marketing analytics tools
• Experience supporting multi-channel marketing campaigns
• Comfortable working within multi-vendor marketing teams