Responsibilities

• Develop and execute an organic search strategy that positions Lightspark as the authority in real-time payments and financial infrastructure. Write, commission, and optimize content that ranks and converts.
• Own Lightspark's social presence across LinkedIn, X, and beyond. Build a consistent voice, grow our audience, and turn followers into prospects.
• Design and run multi-channel outbound programs targeting the right decision-makers at financial institutions, fintechs, and enterprise partners.
• Plan, launch, and optimize paid campaigns across search and social. Know your CAC, your ROAS, and when to scale or cut.
• Partner with the web team to improve landing pages, CTAs, and conversion flows. Turn traffic into leads.
• Build dashboards, track performance, run experiments, and report on what's working. You make decisions with data.

Requirements

• 3–5 years of growth or demand generation marketing experience, ideally in B2B SaaS, fintech, or developer-focused products
• Hands-on experience with SEO tools (Ahrefs, Semrush), paid platforms (Google Ads, LinkedIn), and marketing automation (HubSpot, etc.)
• Fluency with AI tools you use them to move faster, write better, and experiment smarter
• Strong written communication skills; you can make complex financial infrastructure feel approachable
• A bias for action: you'd rather launch, learn, and iterate than perfect before shipping
• Comfort working in a fast-moving, scrappy environment where you wear multiple hats

Preferred

• You're an AI-native marketer who moves fast, experiments constantly, and knows how to drive pipeline.