Growth Marketing Specialist (Florida and New Jersey) at The Entrust Group | Oakland, CA | $75K/yr – $90K/yr

The Entrust Group

Growth Marketing Specialist (Florida and New Jersey)

Oakland, CA (Remote)

$75K/yr – $90K/yrMid Level3+ years expFull time

Posted 6 weeks ago

Top 1% of applicants do these two things.

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Job Summary

Own the website architecture, CRO program, and multi-channel search strategy that blends traditional SEO with GEO and AI-driven engines, while steering HubSpot-driven lead scoring, agency partnerships, and paid media to move prospects through a high-value funnel.

Architectural & semantic strategy to enable discovery and citation across SEO and GEO/AIO.
Conversion-focused landing pages and resource hubs that reduce friction and lift qualified leads.
Paid media orchestration and attribution tied to pipeline outcomes, with external-vendor alignment.

Job Description

Responsibilities

Website Strategy
Architectural & Semantic Strategy: Lead the strategic development of website architecture and site structure to ensure discovery and citation across both traditional search engines and generative AI platforms (AIO/GEO).
Conversion-Centric Alignment: Oversee the design and deployment of high-converting landing pages and resource hubs, ensuring a frictionless user journey.
Agency & Vendor Management: Serve as the primary point-of-contact for external web design and development agency.
Conversion Rate Optimization (CRO) & Site Integrity
Technical Performance: Collaborate with web development team to ensure site maintenance standards meet the highest benchmarks for speed, security, and user experience.
Data-Driven Testing: Lead rigorous A/B and multivariate testing for high-conversion landing pages.
Funnel Analytics: Map the user journey to identify and rectify friction points that impede the transition from prospect to lead.
Search & Generative Engine Strategy (SEO / AIO / GEO)
Holistic Search Visibility: Execute a search strategy that maintains traditional SERP rankings (SEO) while optimizing for Generative Engine Optimization (GEO) and AI-driven answer engines.

The Entrust Group

2.6 Glassdoor

Invest your 401(k) or IRA funds in real estate, private equity, precious metals, and more. All you need is a self-directed IRA (SDIRA).This type of investment account is identical to an IRA from a bank or brokerage, with one distinct advantage: rather than being limited to stocks and bonds, you’re able to invest in any asset the IRS allows. For experienced investors, this offers the opportunity for true portfolio diversification, enhanced control, and all the same tax advantages of any other IRA.Why choose Entrust? With over 40 years of experience, 24,000+ investors, and over $5 billion in assets under administration, we’re a trusted leader in the industry. Plus, our award-winning online portal allows for lightning-fast transactions and simplified account management.

Founded in 1981

Oakland, California, USA

99 employees (4 in marketing)

www.theentrustgroup.com/?utm_source=Organic%20Social&utm_medium=LinkedIn%20%28LI%29&utm_campaign=LinkedInMainPageLink&utm_term=%28%29&utm_content=%28%29

34% recommend to a friend