Commission-Based Marketing & Lead Growth Specialist
Premium Garage Door Repair
USA (Remote)
$3K/mo - $9K/moIn-houseContractMid level
3 hrs ago
Growth Marketing Specialist
New York, USA (Hybrid)
$90K/yr – $115K/yrMid Level3+ years expOther
Posted 4 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive paid media and conversion optimization for a DTC growth role overseeing multiple intimate apparel brands.
- Must-have: 3-5+ years managing paid media for DTC brands with cross-channel expertise (Google, Meta, Microsoft, Pinterest).
- Standout: Proven scale from $1M to $10M+ annual ad spend and end-to-end strategy ownership.
Job Description
Responsibilities
- Oversee and optimize campaigns for 3 brands across:
- Google Ads (20%)
- Microsoft Ads (10%)
- Meta Ads (25%)
- Pinterest Ads (10%)
- Develop and manage ad briefs for the creative team, ensuring content aligns with brand goals and drives performance.
- Write ad copy variations and partner with designers to produce high-performing creative.
- Continuously test audiences, formats, and landing pages to improve ROAS and conversion rates.
- Audit and optimize DTC websites for conversion performance and customer journey improvements.
- Partner with SEO Specialist and Designers to A/B test landing pages, PDPs, and checkout flows.
Requirements
- 3-5+ years of experience managing paid media for DTC eCommerce brands, preferably in fashion, beauty, or intimate apparel.
- Proven success scaling brands from $1M to $10M+ annual ad spend.
- Hands-on experience with Google Ads, Meta Ads Manager, Microsoft Ads, Pinterest Ads, and related tools.
- Working knowledge of Shopify, Google Analytics, and Looker/GA4.
- Strong creative eye and experience briefing and optimizing with design teams.
- Comfort owning strategy, budgets, and reporting end-to-end.
- CRO or landing page optimization experience required (A/B testing, GA4 event tracking, etc.).
- Excellent communicator and collaborator, able to work cross-functionally with creative, brand, and analytics partners.
Dana-Co
Dana-co is a well-established, highly successful designer, importer and marketer of better women’s intimate apparel. Its heart is rooted in the design of lingerie enhanced by unique talent, forward-thinking vision and commitment to the creation of a better product.Our brands of intimate apparel target the upper tier of the market and continually attracts a devoted following of consumers who know Dana-co to be synonymous with distinction. Dana-co holds the exclusive license for the Natori brand, one of the most artistic and essential brand names in luxury intimates. In addition, the Company holds licenses for various sub-brands of Natori, including Josie Natori, Natori, and Natori +Support. In 2014, Dana-co launched, Skarlett Blue.
